01 / THE PROJECT BRIEF
Write down the action you want a relevant visitor to take: submit an enquiry, book a consultation, explore a product category or read material that helps them make a decision. Connect that action to a real audience and a specific part of the website. “More traffic” alone does not explain whether a proposed page or keyword is useful.
Describe what is happening now without guessing the cause. Examples include a service page that receives visits but few enquiries, a collection that customers cannot find easily, or a migration followed by missing pages. These observations make a better starting point than requesting a fixed number of backlinks.
02 / THE PROJECT BRIEF
List the commercial pages, categories or editorial sections that deserve attention. Include the URL and a sentence about the job each page should do. For a large site, a representative group of templates is often more useful for discovery than an unprioritised spreadsheet of every address.
Separate search intent from page volume. A new article should answer a useful question or support a genuine decision. A service page should explain the offer, suitability and next step. Creating near-identical pages for minor keyword variations can leave visitors with more navigation and less information.
- Priority URLs and their purpose
- Target customers and the questions they ask
- The desired next step on each important page
03 / THE PROJECT BRIEF
If you have Search Console or analytics, explain which properties are available and whether there have been recent changes. Useful context includes a redesign, a domain move, changes to URL patterns or a new publishing workflow. Do not present a single week of data as a complete diagnosis.
Public checks can reveal some problems, but a provider may need appropriate access to understand indexing, templates or implementation constraints. Agree the access needed for the discovery phase. Credentials should be shared through an appropriate account-management process, not pasted into an initial quotation form.
04 / THE PROJECT BRIEF
An audit should describe findings and priorities; implementation changes the website. Ask which of those activities a proposal covers. If a recommendation requires a developer, writer or merchant decision, identify who will do that work and whether its cost belongs in the same project.
Request deliverables you can review: affected URLs, examples of the issue, proposed changes, acceptance checks and dependencies. A longer report is not automatically a better report. A short, prioritised plan with implementation ownership may be easier to act on than hundreds of unexplained warnings.
05 / THE PROJECT BRIEF
Choose measures connected to the original goal, then document the starting point. Depending on the project, that may include relevant search queries, important pages, useful enquiries or a technical issue that can be checked directly. Reporting should separate shipped work from observed changes.
Search positions are not fully controlled by an agency. Competition and other changes complicate attribution, and search engines may interpret titles and page content differently over time. A sensible proposal explains its assumptions and observation period rather than promising a particular position by a particular date.
06 / THE PROJECT BRIEF
Send the priority pages, the business outcome, your platform and any known constraints. Explain whether you need recommendations only or implementation too. A budget range and target date help a provider suggest an appropriate starting point; they do not replace a reviewed scope.
FinderPress provides technical SEO, content and implementation services for WordPress, Shopify and Next.js. Our SEO service page explains the areas that can be included. Use its quotation form to share your situation, and begin with the questions that remain unclear rather than pretending the project is already fully defined.
- What should improve, for whom and on which pages?
- Who will supply access, content and implementation decisions?
- What deliverables and checks should the proposal include?
FinderPress provides SEO services. Review the approach, deliverables and project options, then send a brief through the quotation form.
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