Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site, e
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 5.6 and PHP 7.1.
SourceWordPress plugins · Oct 19, 2026
01 / Source details
About this tool.
Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site, either using pre-designed forms from Kit or building your own with the Form Builder block.
New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer.
Email Newsletter and Email Marketing Features
Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block, shortcode options and the Form Builder block. Perfect for building your email subscribers lists and growing your newsletter audience.
Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter
List past email newsletters on your WordPress site to engage your newsletter subscribers
Email Subscription Forms and Newsletter Forms
Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy.
Email newsletter sign up forms can be configured to:
Send free content, such as a PDF newsletter
Display when the user is about to leave the page
Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers
Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple:
Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers
Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type
Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy
For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by:
Using the Kit Forms block in Gutenberg
Using the [convertkit] shortcode in the Classic Editor
Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles
Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level.
Form Builder Block
Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress.
With the Form Builder block, you can:
Add fields such as first name, email address, and custom fields
Apply tags and sequences to subscribers for powerful segmentation
Enable reCAPTCHA protection (if configured in your Kit account)
Style forms using block editor controls, with full support for your block theme’s CSS and styling
This makes the Form Builder block ideal for:
Subscription forms to grow your email subscribers list
Contact forms that connect directly to Kit
Custom forms tailored to your email marketing strategy
Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one.
Membership Sites and Membership Content Protection
Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product , or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more.
This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site.
There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease.
Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously.
Pair membership content with a custom signup experience built using the Form Builder block, so visitors can join your membership site directly from the same page that pitches it – no separate landing page required.
Send Email Newsletters and Email Marketing Campaigns
Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list.
Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by:
Using the Kit Broadcasts block in Gutenberg
Using the [convertkit_broadcasts] shortcode in the Classic Editor
Landing Pages for Email Newsletter Growth
Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product.
Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages.
Sell Products and Membership Access
Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization.
List Email Newsletters
Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed.
Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content.
Plugin Integrations
With the Kit for WordPress Plugin, you also get integrations with:
Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy
Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form
WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management
Our other WordPress Plugins provide further integrations between WordPress and Kit:
Kit for WooCommerce : Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit
Kit for Gravity Forms : Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options
What is Kit?
Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease.
Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out.
Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags.
Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees.
Documentation
Full Plugin documentation can be found here .
Configuration
01Configure the plugin by navigating to Settings > Kit in the WordPress Administration Menu, and clicking the Connect button
02Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types
03(Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings
04(Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach
See it in action
Screenshots & previews.
Create stunning email newsletter subscription forms and landing pages in Kit's visual editor optimized for email subscriber conversionSimple WordPress plugin settings page to manage email newsletter forms, landing pages, and membership features for subscribersAutomatically append newsletter signup forms to Posts, Pages, or Custom Post Types to capture email subscribers site-wideConfigure specific email newsletter forms on individual Pages and Posts for targeted subscriber growth and email marketingDisplay newsletter subscription forms anywhere using blocks or shortcodes to maximize email subscriber capture opportunitiesReplace WordPress pages with Kit landing pages optimized specifically for email newsletter subscriber acquisitionAutomatically import published email newsletters from Kit to WordPress Posts keeping subscribers engaged with searchable newsletter contentBuild paid membership sites by assigning Kit Products to WordPress content accessible only to paying email subscribersSet up form automations and email marketing sequences in Kit to nurture newsletter subscribers and drive conversionsTrack email subscriber growth, newsletter performance, landing page conversions, and membership site analytics in real-time
02 / Source details
Getting started.
01Upload the convertkit folder to the /wp-content/plugins/ directory
02Active the Kit plugin through the ‘Plugins’ menu in WordPress
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Frequently asked questions.
Is Kit free for email newsletter creators?
Yes! Kit is 100% free for your first 10,000 email subscribers – sign up today . This makes it perfect for new newsletter creators, bloggers starting email marketing, and small membership sites. You can grow your email subscribers list, send newsletters, create landing pages, and even sell membership products without paying anything until you exceed 10,000 newsletter subscribers.
How do I create newsletter signup forms?
Create newsletter subscription forms directly in your Kit account using the visual form builder. Design inline forms, modal popups, slide-in forms, or sticky bars optimized for email subscriber conversion. Once created, the newsletter forms automatically sync with the WordPress plugin and become available for embedding on your site to grow your email subscribers list.
Can I create landing pages for email subscriber growth?
Yes! Design professional landing pages in Kit’s landing page editor, then display them on any WordPress page. Landing pages are optimized specifically for email newsletter signups and subscriber conversion. Choose from pre-built landing page templates or customize your own. The plugin seamlessly integrates Kit landing pages into WordPress for consistent subscriber experience.
How does the membership site feature work?
The membership feature lets you restrict WordPress content to paying email subscribers or newsletter members. Create Products in Kit, then assign them to specific WordPress pages or posts. When email subscribers visit protected content, they’re prompted to enter their email. If they’ve purchased the required Kit Product, they receive membership access via a magic link. No complex membership plugins needed.
Can I segment my email subscribers for targeted newsletters?
Absolutely! Kit provides powerful subscriber segmentation using tags. Automatically tag email subscribers based on which newsletter form they used, which links they clicked, or which Kit Products they purchased. Send targeted email newsletters to specific subscriber segments for more relevant email marketing campaigns and higher newsletter engagement rates.
Do I need coding knowledge to use this plugin?
No coding required! Create newsletter subscription forms, landing pages, and email campaigns using Kit’s visual editors. Embed newsletter forms using native WordPress blocks or simple shortcodes. Build membership sites by selecting Products from dropdowns. Even custom newsletter forms in WordPress can be built using the drag-and-drop block editor without touching code.
How do I refresh available forms, landing pages, and tags?
Click the refresh button next to Form, Landing Page, or Tag dropdowns when editing Pages or Posts. This syncs your latest newsletter forms and products from Kit to WordPress. You can also refresh all resources at once by navigating to Settings > Kit and clicking refresh. This ensures your newest email subscriber capture forms are always available.
Can I automatically import email newsletters to WordPress?
Yes! Navigate to Settings > Kit > Broadcasts and enable automatic import. Your published email newsletters from Kit will automatically import as WordPress posts. Configure the import schedule, post author, category, and featured image settings. This keeps newsletter subscribers engaged by making your email content discoverable on your site.
What integrations work with email subscriber capture?
The plugin integrates with Contact Form 7, Gravity Forms, WooCommerce, WishList Member, Elementor, and more. Automatically add form submissions as email subscribers, tag WooCommerce customers for email marketing, sync membership levels with newsletter subscriber tags, and use native Elementor widgets for newsletter forms. Additional integrations available through separate plugins.
How do I display newsletter forms in specific locations?
You have multiple options for newsletter form placement. Set site-wide defaults that display newsletter signup forms automatically below posts and pages. Override defaults on individual posts to show specific email subscriber forms. Use blocks or shortcodes to embed newsletter forms within content at optimal conversion points. Add widget newsletter forms to sidebars and footers.
Can I create free membership content for newsletter subscribers?
Yes! You can gate content requiring only email subscription without requiring payment. This is perfect for exclusive newsletter subscriber content, free member communities, or content upgrades. Use Tag-based restrictions where entering an email and receiving membership access via magic link is all that’s required. Great for building email subscriber loyalty.
Does this work with my WordPress theme?
The plugin works with any WordPress theme. Newsletter signup forms and landing pages are designed to adapt to your theme’s styling. The Form Builder block uses your theme’s CSS ensuring newsletter forms match your site perfectly. Inline forms blend seamlessly into content while modal, slide-in, and sticky bar newsletter forms maintain Kit’s polished design.
How do I track email subscriber growth and conversions?
Track subscriber growth, newsletter form conversion rates, email campaign performance, and landing page analytics directly in your Kit dashboard. Monitor which newsletter forms convert best, which landing pages drive the most email subscribers, and which email newsletters get the highest engagement from your subscriber list. All metrics update in real-time.
What’s the difference between inline and non-inline newsletter forms?
Inline newsletter forms embed directly within page content and scroll with the page. They’re great for email subscriber capture within blog posts. Non-inline forms include modals (popups), slide-ins (appear from corners), and sticky bars (fixed to top/bottom). Non-inline newsletter forms demand attention and often achieve higher email subscriber conversion rates.
Can I customize newsletter form colors and styling?
Yes! Customize newsletter subscription forms in Kit’s form editor matching your brand colors, fonts, and style. Adjust form button colors, input field styling, and background colors. For inline forms, the Form Builder block in WordPress uses your theme’s styling automatically, ensuring newsletter forms blend seamlessly with your site design.
What happens when someone subscribes to my newsletter?
When visitors submit newsletter signup forms, they’re added as email subscribers to your Kit account. You can configure forms to immediately add subscribers to your newsletter list, tag them for segmentation, or enroll them in automated email sequences. Subscribers receive welcome emails if configured, and you can start sending email newsletters immediately.
How do membership magic links work for subscribers?
When an email subscriber tries accessing protected membership content, they enter their email address. If they’ve purchased the required Kit Product or have the necessary tag, they receive an email containing a one-time code and magic link. Clicking the magic link or entering the code grants immediate membership access without requiring passwords.
Can I sell digital products through membership features?
Yes! Create Products in Kit and sell them directly to your email subscribers. Products can be one-time purchases, subscriptions, or tip jars. Assign Products to WordPress pages and posts as membership content. When newsletter subscribers purchase Products, they automatically get membership access to all associated content in WordPress.
Do newsletter forms slow down my site?
No. Newsletter subscription forms load asynchronously and are optimized for performance. The plugin only loads necessary assets on pages actually displaying newsletter forms. Landing pages are hosted on Kit’s servers ensuring fast load times. The lightweight codebase ensures email subscriber capture doesn’t impact your WordPress site speed.
How many newsletter forms can I create?
There’s no limit to the number of newsletter subscription forms you can create in Kit. Design different forms for different audiences, pages, or lead magnets. Create targeted newsletter signup forms for each email subscriber segment. Test variations of forms to optimize conversion. All forms sync automatically with the WordPress plugin.
Can I schedule email newsletters to subscribers?
Yes! Kit’s email marketing platform lets you schedule newsletter campaigns to send at optimal times for your email subscribers. Write newsletters in advance and schedule them for future delivery. Set up recurring newsletters that send automatically on a schedule. Ensure global email subscribers receive newsletters at appropriate times for their timezone.
What’s the difference between tags and segments for email subscribers?
Tags are labels you apply to newsletter subscribers based on interests, behavior, or characteristics. Segments are filtered views of your subscriber list based on one or more tags. Use tags to organize email subscribers, then create segments to send targeted newsletters. For example, tag subscribers as “interested in courses” then create a segment for course email marketing.
Can I migrate existing email subscribers to Kit?
Yes! Kit provides easy import tools for migrating email subscribers from other platforms. Import CSV files containing subscriber data. The plugin maintains subscriber tags and preferences during migration. You can continue sending newsletters immediately after importing. Kit’s migration support team helps with large subscriber list transfers.
How do I remove email subscribers from newsletters?
Email subscribers can unsubscribe from newsletters using links automatically included in every email campaign per email marketing regulations. You can also manually remove subscribers from Settings > Kit in WordPress or directly in your Kit account. Unsubscribed email addresses are automatically excluded from future newsletter sends.
Does this work with WooCommerce for email marketing?
Yes! The separate Kit for WooCommerce plugin adds powerful
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