FluentCart – Online Store Builder & eCommerce Checkout

Features List by Category

Everything below is in the free eCommerce plugin unless it is marked (Pro) or (Addon).

Product Catalog Management

• Physical & Digital Products – Sell shipped goods and digital downloads from one product catalog
• Simple Products – One-time items with fixed pricing
• Variable Products – Multiple attributes such as size or license type
• Advanced Variations – Reusable attributes and option sets, with pricing and SKU per variation
• Product Bundles (Pro) – Sell several products as one bundle
• Subscriptions – Recurring products with billing intervals and durations (No Transaction Fees)
• Free Trials – Trial periods before the first subscription payment
• Installments (Pro) – Split payments for high-ticket items, with early installment payments
• Setup Fees – One-time charges on top of recurring payments
• Product Categories & Labels – Organize your catalog and add badges such as “New” or “Popular”
• Product Images & Galleries – Image galleries for products and variations
• SKU Management – Track SKUs across products and variations
• Bulk Insert, Update & Duplication – Add, edit, or clone products in bulk

Digital Downloads & Software Licensing

• Downloadable Files – Attach files to digital products
• Secure Download Delivery – Purchase-based download access
• Amazon S3 Storage – Store and deliver digital downloads from S3
• Cloudflare R2 Storage (Pro) – Upload, browse, and deliver files from R2 buckets
• Software Licensing (Pro) – License keys with expiry rules
• License Activation API (Pro) – Activate, deactivate, and validate keys with activation limits
• License Renewals (Pro) – Renew licenses and track activated sites
• Licensed Downloads (Pro) – Deliver updates only to valid license holders
• Customer License Management (Pro) – Customers view and manage their own licenses

Checkout & Payments

• One-Click Checkout – Fast checkout built for conversions
• Modal Checkout – Check out in a popup without leaving the page
• Mini Cart & Cart Drawer – Cart access from every page
• Buy Now & Add to Cart – Straight to checkout, or keep shopping
• Guest Checkout – Orders with or without an account
• Checkout Field Customization – Add, edit, and validate checkout fields
• Order Payment Links – Send a direct link to pay for an order
• Stripe Payments – Accept card payments through Stripe with no extra plugins
• PayPal Payments – Built-in PayPal checkout, including credit cards
• Cash on Delivery – Accept offline payments at checkout
• Custom Payment Gateways – Add gateways with hooks and filters
• Pro Payment Gateways (Pro) – Paddle, Mollie, and Authorize.Net
• Saved Payment Methods (Pro) – Reuse saved cards and PayPal accounts
• Multi-Currency (Pro) – Currency switcher, cart repricing, and daily ECB exchange rates
• Failed Renewal Handling (Pro) – Automatic retries for subscription renewals
• Plan Upgrades & Prorated Charges (Pro) – Upgrade plans and bill the difference
• Coupon Support – Discounts and launch offers with usage limits and product rules

Sales & Conversion Tools

• Order Bumps (Pro) – Add-on and upgrade offers at checkout, with promotion statistics
• Dynamic Pricing (Pro) – Conditional discounts and fees by product, customer, coupon, user role, or payment method
• On-page Checkout Form (Pro) – Customers pick a product or plan and pay on your landing page

Customer & Subscription Management

• Customer Profiles – Full purchase and subscription history
• Customer Notes – Internal notes for store admins
• Customer Dashboard – Self-service account for orders, downloads, and subscriptions
• Subscription Dashboard – Customers manage billing and pause or cancel subscriptions
• Store-Managed Renewals – Renewal invoices and payment links
• Renewal Reminders – Notify customers before a subscription renews
• Support Dashboard Integration – Customer history inside Fluent Support
• Automated Notifications – Emails for purchases, renewals, and failures, plus FluentCRM automations

Product Reviews & Ratings

• Product Reviews & Star Ratings – Native reviews with star ratings
• Verified-Buyer Reviews – Customer-only reviews with verified-purchase badges
• Review Moderation – Approve manually or automatically
• Store Replies – Reply to each review
• Photo Reviews (Pro) – Customers attach photos
• Helpful Votes (Pro) – Shoppers rate reviews as helpful
• Threaded Replies (Pro) – Multiple replies and customer conversations
• Review Layouts (Pro) – Grid, slider, or masonry

Analytics, Marketing & Growth

• Reports Overview – Order volume, revenue by quarter and by country
• Sales Reporting – Top products and variants, Customer LTV, and more
• Order Analytics – Average order value, order heatmap, orders by country
• Revenue Analytics – Net revenue by time, country, and payment gateway
• Refund Analytics – Refund totals, average value, and rate by country, payment method, and interval
• Product, Subscription & Customer Reports – Top products, renewals and churn, top customers
• Advanced Filtering (Pro) – Custom date ranges beyond the last month
• Advanced Search & Saved Views (Pro) – AND/OR filters saved as views
• Data Exports (Pro) – Export a page, selected records, filtered results, or everything
• Accounting & OSS Exports (Pro) – Accounting-ready and OSS tax reports

Performance & Developer Experience

• Custom Database Schema – Dedicated tables, not WordPress post tables
• Full REST API – Product, customer, and order data over REST
• Action & Filter Hooks – Change behavior anywhere in the store logic
• Blocks & Shortcodes – Place store and checkout components anywhere
• Headless Ready – Backend for mobile apps, web apps, and Jamstack frontends
• WP-CLI Commands – Manage the store from the command line
• MCP & AI Integration – Let AI tools query and manage store data
• WooCommerce Migration – Move products, customers, and orders from WooCommerce

VAT, TAX and Store Admin

• Order Management – View, filter, and update orders
• Inventory Tracking – Stock levels with automatic out-of-stock handling
• Advanced Inventory (Pro) – Stock adjustments with history
• eCommerce Tax – Global and EU tax, custom tax classes, inclusive or exclusive pricing, shipping tax
• EU VAT-TAX (Pro) – OSS, VIES, XRechnung, EN 16931, B2B reverse charge included.
• Shipping – Shipping zones, classes, and custom methods
• Refund Tools – Manual or automatic refunds (gateway-dependent)
• User Role Management (Pro) – Granular permissions for your team
• Storewide Settings – Pricing formats, currency, and more
• Global Store Search – Find products, orders, customers, subscriptions, and coupons
• Receipts & Store Digest – Printable receipts and regular store summaries by email
• Custom Email Templates (Pro) – Branded, block-based emails
• PDF Invoices & E-Invoices (Pro) – Visual PDF template editor with ZUGFeRD/Factur-X support

eCommerce for Developers

Developers built FluentCart for developers. Every part of it runs on actions and filters, so you can override or extend behavior without hacks. Data lives in dedicated database tables, and our query optimizations process orders 2X faster than the market leader.

REST API endpoints cover all key resources, so you can decouple the frontend with Vue or Alpine and build custom apps or complex checkout flows on top.

Online Store Builder: Customization and Design

Style your cart, checkout, and product pages with your own theme. FluentCart doesn’t force stylesheets or layout overrides on you.

Customize product cards, variation pickers, quantity selectors, checkout forms, and thank-you pages, or override any template. The responsive Gutenberg blocks hold up on mobile, and the store builder works with popular store themes, Elementor, Bricks Builder, and custom CSS.

Blocks

• Product Grid
• Search Bar
• Customer Dashboard
• Checkout
• Product Cards
• Product Gallery
• Product Info
• Buy Section
• Available Stock

Business Growth

Checkout Plugin & Payments

FluentCart works as your checkout plugin and payment hub as well as your store. Accept Stripe and PayPal payments out of the box. FluentCart retries failed subscription renewals, prorates mid-cycle upgrades, and supports installment payments, all without custom code or a third-party checkout tool. You can switch gateways, track payment history, and automate invoicing. With Pro, customers save payment methods and pay in their own currency.

Sales Tools Without a Sales Plugin

Coupons come free. Pro adds order bumps, dynamic pricing, and on-page checkout forms for landing pages, which covers what you’d otherwise buy a separate sales plugin for.

Reinventing eCommerce

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