GA Google Analytics – Connect Google Analytics to WordPress

How to install the plugin

1. 01Upload the plugin to your blog and activate
2. 02Visit the settings to configure your options

After configuring your settings, you can verify that GA tracking code is included by viewing the source code of your web pages.

Note: this plugin adds the required GA code to your web pages. In order for the code to do anything, it must correspond to an active, properly configured Google Analytics account. Learn more at the Google Analytics Help Center .

More info on installing WP plugins »

How to use the plugin

To enable Google Analytics tracking (GA4) on your site, follow these steps:

1. 03Follow this guide to create a GA 4 account
2. 04During account creation, you’ll get a tracking (measurement) ID
3. 05Add your new tracking ID to the plugin setting, “GA Tracking ID”
4. 06Select “GA4” for the plugin setting, “Tracking Method”
5. 07Configure any other plugin settings as desired (optional)

Save changes and done. After 24-48 hours, you can log into your Google Analytics account and view your site statistics.

* Notes:

The “Tracking ID” also may be referred to as “Measurement ID”, “Property ID”, or “Tag ID”.

This plugin adds the required GA code to your web pages. In order for the code to do anything, it must correspond to an active, properly configured Google Analytics account. Learn more at the Google Analytics Help Center .

Also note that it can take 24-48 hours after adding the tracking code before any analytical data appears in your Google Analytics account . To check that the GA tacking code is included properly, examine the source code of your web pages. Learn more at the Google Analytics Help Center .

Upgrading Analytics

Google Analytics tracking methods change over time . First there was urchin.js , then ga.js , analytics.js , and then gtag.js . Now there is the latest and greatest, “GA4” (Google Analytics 4). If you are using an older version (anything other than GA4) and want to upgrade, check out this upgrade guide from Google.

Plugin Upgrades

Visit the WordPress Plugins screen, locate the plugin, and click “Update” 🙂

Restore Default Options

To restore default plugin options, either uninstall/reinstall the plugin, or visit the plugin settings > Restore Default Options.

Uninstalling

This plugin cleans up after itself. All plugin settings will be removed from the WordPress database when the plugin is deleted via the WP Plugins screen. Your collected GA data will remain in your Google account.

Pro Version

Want more control over your GA Tracking codes? With awesome features like Opt-Out Box and Code Previews? Check out GA Pro »

Like the plugin?

If you like GA Google Analytics, please take a moment to give a 5-star rating . It helps to keep development and support going strong. Thank you!

How to enable Google Analytics 4?

Check out the top of this page, first section provides the steps to add GA4 to your site.

I am confused about all the different tracking methods?

This article should help to get a better idea of the changes: History of Google Analytics

Tracking code is not displayed in source code?

If you check the source code of your pages and don’t see the GA tracking code, check the following:

• Check that your theme includes the hooks, wp_head and wp_footer
• If you are using a caching plugin, try clearing the cache

If the GA tracking code still is not displayed, most likely there is interference from another plugin or theme. In this case, the best way to resolve the issue is to do some basic WordPress troubleshooting .

Google Analytics says tracking code is not detected?

You need to wait 24-48 hours (or longer) for Google to collect some data. Just takes time for Googlebot to crawl your pages, collect and process data, etc. For more information, check out the Google Analytics Help Center .

Can I filter the output of the “Custom GA Code” setting?

Yes, you can use the gap_custom_code filter hook.

How to implement Google Optimize?

Here are the steps:

1. 01Enable Universal Analytics in the plugin settings
2. 02Add the Optimize plugin (e.g., ga('require', 'GTM-XXXXXX'); ) to the setting, “Custom GA Code”
3. 03Add the Page Hiding (flicker) snippet to the setting, “Custom <head> Code”
4. 04Enable the setting, “Custom <head> Location”

Done! You can view the source code of your web pages to verify the results.

More info about Google Optimize .

How to enable Opt-out of tracking?

Here are the steps:

1. 05Add the following code to the plugin setting, “Custom Code”: <script>window['ga-disable-UA-XXXXX-Y'] = true;</script>
2. 06Check the box to enable the setting, “Custom Code Location”.

Done! You can view the source code of your web pages to verify the results.

How to disable the “auto” parameter in ga(create)?

By default the plugin includes the auto parameter in the tracking code:

ga('create', 'GA-123456789000', 'auto');

However some tracking techniques (such as Site Speed Sample Rate) require replacing the auto parameter. To do it:

First disable the auto parameter by adding the following code to WordPress functions or custom plugin :

// GA Google Analytics - Disable auto parameter function ga_google_analytics_enable_auto($enable) { return false; } add_filter('ga_google_analytics_enable_auto', 'ga_google_analytics_enable_auto');

Now that auto is disabled, you can replace it with your own parameter(s). For example, to implement Universal Analytics Site Speed Sample Rate, enter the following code in the plugin setting “Custom Tracker Objects”:

{'siteSpeedSampleRate': 100}

Save changes and done. The resulting tracking code will now look like this:

ga('create', 'GA-123456789000', {'siteSpeedSampleRate': 100});

So can adjust things as needed to add any parameters that are required.

How to add Google Ads Conversion Tracking tags

Check this post by @mlipenk .

How to implement Anonymize?

Add to “Custom Tracker Objects” setting: { 'anonymize_ip': true } Save changes and done.

Got a question?

To ask a question, suggest a feature, or provide feedback, contact me directly . Learn more about Google Analytics .