As the most powerful and easiest to use Instagram plugin for WordPress, Smash Balloon Social Photo Feed helps you create, customize and embed Instagram feeds on your website in just a few clicks! Absolutely no coding needed. Designed for both WordPress beginners and advanced users, you can use Socia
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 4.1 and PHP 7.4.
SourceWordPress plugins · Nov 9, 2026
01 / Source details
Aboutthistool.
As the most powerful and easiest to use Instagram plugin for WordPress, Smash Balloon Social Photo Feed helps you create, customize and embed Instagram feeds on your website in just a few clicks! Absolutely no coding needed.
Designed for both WordPress beginners and advanced users, you can use Social Photo Feed to seamlessly integrate your Instagram widgets and keep your site effortlessly updated.
Explore the Pro Version | See Pro in Action
Over 1 million users worldwide trust Social Photo Feed to easily showcase Instagram content on their websites.
Embed Your Instagram Feed in 3 Steps
Smash Balloon Instagram Feed makes it a breeze to set up your feeds on your site:
01Create your feed and choose an Instagram widget source
02Customize your feed in a few clicks
03Add your Instagram feed to your site
Check Out the Pro Version | Try the Pro Demo
Free Features
NEW! Supports local WebP image format for faster loading times
oEmbed Support Automatically powers your Instagram oEmbeds
Setting Up is Simple: Get started in seconds, no hassle, no fuss
Showcase Multiple Accounts: Display photos from various Instagram accounts in one unified feed or separate them into individual feeds
Multiple Feeds Anywhere: Add as many feeds as you want on the same page or spread them across different pages on your site
Responsive & Mobile-Ready: Your feeds will look stunning on any screen size, on any device and in any container width
Fully Customizable Feeds: Adjust the width, height, number of photos, number of columns, image size, background color, image spacing and more
Visual Customizer: Customize your feed layout, color scheme, header style, post settings, lightbox, and much more – in just a few clicks
Photo Display Options: Choose to display thumbnail, medium, or full-size photos directly from your feed
Beautiful Feed Header: Add a striking header to top off your feed beautifully
“Follow on Instagram” Button: Increase followers by adding a “follow on Instagram” button at the bottom of your feed
Flexible Photo Order: Display your Instagram photos in chronological order or mix it up with a random arrangement
Infinite Scroll: Keep your visitors engaged by loading more of your Instagram photos with a handy “Load More” button
Built-in Block: Easily add your feed to posts and pages with our convenient block for the block editor
Instagram Widget: Embed on your site’s widget-ready areas such as sidebar and footer in seconds
GDPR Compliant: Automatically integrates with many of the popular GDPR cookie consent plugins and includes a 1-click easy GDPR setting
Designed for All Users: Perfect for beginners and advanced users alike
Advanced Customization: Add your own custom CSS and JavaScript for advanced customizations
Page Builder Compatible: Fully compatible with Elementor, Divi, Beaver Builder and other popular page builders
Get More with Instagram Feed Pro
Want to truly maximize your Instagram content and make it work harder for your brand?
While Smash Balloon’s Social Photo Feed offers a free way to get started, our Pro version offers advanced features to help you get complete control over the way you show your Instagram photos and videos to your website visitors.
The Pro version, known as Instagram Feed Pro, allows you to:
Display hashtag feeds – Curate dynamic content around specific Instagram hashtags Check Out Instagram Hashtag Feed Demo
Show stunning lightboxes – View photos, Instagram reels and videos in a popup lightbox directly on your site
Add interactive elements – Display captions and show the number of likes and comments for each post
Embed Instagram carousel – Showcase eye-catching carousels from your posts See Instagram Carousel Feed Demo
Choose from multiple layout options – Use “Masonry” or “Highlight” layouts View “Highlight” Layout in Action
Use advanced feed moderation – Hide or show specific posts in just a few clicks
Filter Instagram posts – Display Instagram content based on hashtags, keywords or specific user posts
Create shoppable feeds – Add customized links to each post, like link in bio, so you can direct your site visitors to the page you’d like
Use professionally-designed themes – No need to start from scratch! Design beautiful feeds in minutes with pre-made feed themes to instantly create beautiful and unique feeds
Plus, enjoy these Pro benefits:
Priority Support: Get quick and dedicated help from our support team
Regular Updates: Benefit from continuous plugin improvements and new features
Check Out the Pro Version | Try the Pro Demo
Why Over 1 Million Users Love Smash Balloon
Trusted by over 1 million websites, Smash Balloon is the leading solution for seamlessly integrating Instagram feeds onto your site.
Our 4.9/5 star average rating from 4,000+ glowing reviews speaks for itself.
What Our Users Are Saying
“Awesome plugin and support – Awesome plugin that just works! Contacted support this week and they’ve quickly given a custom solution for a specific query I had! Very happy customer!” – @tomteaweb
“The best Instagram feed plugin – Whenever I need to display the Instagram feed in a WordPress site, I choose this plugin. It is not only easy to set up, but even in the free version you have enough features to have a nice feed. Do not spend more time looking for another Instagram feed plugin: This is the best!” – @yordansoares
“Simple and concise – Excellent plugin. Simple and non-bloated. I had a couple small issues with the plugin when I first started using it, but a quick comment on the support forums got a new version pushed out the next day with the fix. Awesome support!” – @joshjones
“Great plugin, greater support! – I’ve definitely noticed an increase in followers on Instagram since I added this plugin to my sidebar. Thanks for the help in making some adjustments…looks and works great!” – @bnotp
Fast, Professional and Helpful Support
At Smash Balloon, we’re dedicated to providing the most customizable, robust, and well-supported Instagram plugin available.
Have a question, need help with a feature, or want to request a new feature?
Our dedicated support team is just a quick message away, ready to provide top-notch assistance for both free and premium versions:
Documentation
Free Support – Please open a ticket in the Support forum
Premium Support – Premium users can reach out to us via this Contact Support form
You can instantly unlock priority support when you upgrade to Instagram Feed Pro now.
7 Reasons Why You Need Smash Balloon Social Photo Feed
04Boost Social Engagement – Increase engagement between you and your Instagram followers
05Save Time – Automatically display your Instagram photos on your website
06Display Your Content Your Way – Customize your feeds to blend seamlessly with your site
07Keep Your Site Looking Fresh – Automatically push new Instagram content to your site
08Super Simple Setup – Get started in 30 seconds with no Developer account needed
09Powers Instagram oEmbeds – Maintain working Instagram embeds across your site
10Professional Feed Themes – Use ready-made themes for quick, beautiful displays
What Can It Do?
Display Instagram photos from any account you own
Completely responsive and mobile ready
Display multiple feeds on the same page
Display posts from multiple Instagram User IDs
Built-in customization options
Infinite scroll with ‘Load More’ button
Plus more features added regularly!
Completely Customizable Feeds
Set number of photos to display
Choose number of columns and photo sizes
Show/hide feed elements (header, buttons)
Control width, height and background color
Set spacing between photos
Display photos in chronological or random order
Customize button text and colors
Add custom CSS or JavaScript
Style multiple feeds differently
Plus more options added regularly!
Check Out the Pro Version | Try the Pro Demo
What’s Next
If you like our WordPress Instagram plugin, then consider checking out our other projects:
OptinMonster – Get more email subscribers with the most popular conversion optimization plugin for WordPress. WPForms – #1 drag & drop online form builder for WordPress (trusted by 5 million sites). AIOSEO – The original WordPress SEO plugin to help you rank higher in search results (trusted by over 3 million sites). MonsterInsights – See the stats that matter and grow your business with confidence. Best Google Analytics plugin for WordPress. SeedProd – Create beautiful landing pages with our powerful drag & drop landing page builder. WP Mail SMTP – Improve email deliverability for your contact form with the most popular SMTP plugin for WordPress. WPCode – must have WordPress code snippet management plugin to help you future-proof website customization (trusted by 1.5 million sites). Duplicator – popular WordPress backup and migration plugin used by over 1 million websites. WP Simple Pay – #1 Stripe payments plugin for WordPress. Start accepting one-time or recurring payments without a shopping cart. PushEngage – Connect with visitors after they leave your website with the leading web push notification plugin. RafflePress – Best WordPress giveaway and contest plugin to grow traffic and social followers. TrustPulse – Add real-time social proof notifications to boost your store conversions by up to 15%. SearchWP – The most advanced custom WordPress search plugin to improve WordPress search quality. AffiliateWP – #1 affiliate management plugin for WordPress. Add a referral program to your online store. Easy Digital Downloads – The best WordPress eCommerce plugin to sell digital products (eBooks, software, music, and more). WPCharitable – Top-rated WordPress donation and fundraising plugin for WordPress.
Visit WPBeginner to learn from our WordPress Tutorials and about the best WordPress plugins .
Privacy Policy
= Data Collection =
Instagram Feed does not collect any personal data from your Meta accounts (Instagram, Facebook). All data retrieved from the Meta API is used solely for the purpose of displaying your feed on your WordPress site.
= External Connections =
This plugin connects to three external sites:
Smashballoon.com : Used
See it in action
Screenshots & previews.
Easily display feeds from any of your Instagram accountsYour Instagram Feed is completely customizable and responsiveCombine multiple accounts into a single feedSuper quick and easy to get started. Just click the button to connect an Instagram account.Customize layouts, styles, colors, and moreJust copy and paste the shortcode into any page, post or widget on your site. You can also use the block editor with our handy Instagram Feed block.Smash Balloon Social Photo Feed – Easy Social Feeds Plugin screenshot 7Smash Balloon Social Photo Feed – Easy Social Feeds Plugin screenshot 8
02 / Source details
Frequently asked questions.
Can I display multiple Instagram feeds on my site or on the same page?
Yep. You can display multiple Instagram feeds by using our built-in feed creation tool, for example: [instagram-feed feed=2] .
Can I display photos from more than one Instagram account in one single feed?
Yep. You can connect multiple accounts and include them as sources when creating a feed.
Does the plugin work with Instagram oEmbeds?
Yes. In version 2.5, support was added to allow the plugin to power your Instagram oEmbeds as official support for these is no longer available in WordPress core. Just connect your account on the oEmbeds settings page inside the plugin and we’ll do the rest. No developer app or account required.
Can I display a feed with in a widget or with a block?
Yes. Use the Instagram widget or Instagram block to display your feed in a sidebar or other widget area.
How do I connect my Instagram account?
We’ve made it super easy. Just follow the steps outlined when onboarding and you will have a connected account with simple clicks.
My feed isn’t displaying. Why not!?
There are a few common reasons for this:
Your Access Token may not be valid. Try clicking on the blue Instagram login button on the plugin’s Settings page again and copy and paste the Instagram token it gives you into the plugin’s Access Token field.
The plugin’s JavaScript file isn’t included in your page. This is most likely because your WordPress theme is missing the WordPress wp_footer function which is required for plugins to be able to add their JavaScript files to your page. You can fix this by opening your theme’s footer.php file and adding the following directly before the closing tag between two php tags: wp_footer();
Your website may contain a JavaScript error which is preventing JavaScript from running. The plugin uses JavaScript to load the Instagram photos into your page and so needs JavaScript to be running in order to work. You would need to remove any existing JavaScript errors on your website for the plugin to be able to load in your feed.
If you’re still having an issue displaying your feed then please open a ticket in the Support forum with a link to the page where you’re trying to display the Instagram feed and, if possible, a link to your Instagram account.
Are there any security issues with using an Access Token on my site?
Nope. The Access Token used in the plugin is a “read only” token, which means that it could never be used maliciously to manipulate your account.
Can I view the full-size photos or play Instagram videos directly on my website?
This is a feature of the Pro version of the plugin, which allows you to view the photos in a pop-up lightbox, support videos, display captions, display photos by hashtag + more!
How do I embed my feed directly into a WordPress page template?
You can embed your feed directly into a template file by using the WordPress do_shortcode function: <?php echo do_shortcode('[instagram-feed]'); ?> .
My Feed Stopped Working – All I see is a Loading Symbol
If your Instagram photos aren’t loading and all your see is a loading symbol then there are a few common reasons:
1) There’s an issue with the Instagram Access Token that you are using
You can obtain a new access token on the Instagram Feed Settings page by using the “connect” button to reconnect the account.
Occasionally the connect button inside the plugin does not successfully update the access token. You can try this link as well.
2) The plugin’s JavaScript file isn’t being included in your page
This is most likely because your WordPress theme is missing the WordPress wp_footer function which is required for plugins to be able to add their JavaScript files to your page. You can fix this by opening your theme’s footer.php file and adding the following directly before the closing tag:
3) There’s a JavaScript error on your site which is preventing the plugin’s JavaScript file from running
You can find out whether this is the case by right clicking on your page, selecting ‘Inspect Element’, and then clicking on the ‘Console’ tab, or by selecting the ‘JavaScript Console’ option from your browser’s Developer Tools.
If a JavaScript error is occurring on your site then you’ll see it listed in red along with the JavaScript file which is causing it.
4) The feed you are trying to display has no Instagram posts
If you are trying to display an Instagram feed that has no posts made to it, a loading symbol may be all that shows for the Instagram feed or nothing at all. Once you add an Instagram post the Instagram feed should display normally
5) The shortcode you are using is incorrect
You may have an error in the Instagram Feed shortcode you are using or are missing a necessary argument.
What are the available options that I can use to customize my feed?
There are plenty of options to customize your feed! See the list below: * General Options * width of feed – The width of your feed. * height of feed – The height of your feed. * background color – The background color of the feed. Any hex color code. * * Photo Options * sorting – Sort the Instagram posts by Newest to Oldest (none) or Random (random) * number of posts – The number of posts to display initially. * * desktop columns – The number of columns in your feed when displayed on desktop devices * tablet columns – The number of columns in your feed when displayed on tablet devices * mobile columns – The number of columns in your feed when displayed on mobile or phone devices * * image spacing – The spacing around your photos * * Header Options * show header – Whether to show the feed Header. * show bio – Whether to show the account’s bio in the feed Header. * custom avatar – URL of a custom Avatar image for the header (use whatever image you want for your account). * * header color – The color of the feed Header text. * * ‘Load More’ Button Options * show load more button – Whether to show the ‘Load More’ button. * button color – The background color of the button. Any hex color code * button text color – The text color of the button. * button text – The text used for the button – Example: “Load More Photos” * * ‘Follow on Instagram’ Button Options * show the follow button ** – Whether to show the ‘Follow on Instagram’ button. * **follow color – The background color of the ‘Follow on Instagram’ button. * follow text color – The text color of the ‘Follow on Instagram’ button. * follow text – The text used for the ‘Follow on Instagram’ button – Example: “Follow me”
For more options, check out the Pro version .
For more FAQs related to the Instagram Feed plugin please visit the FAQ section on our website.
FinderPress Media Auditor helps site administrators scan for broken images, missing Media Library files, unreachable media URLs, and other media issues across WordPress content. Use it to audit images, video, audio, PDFs, featured images, and attachment files without sending scan data to an external
The Accepted Payment Methods plugin is a straightforward, lightweight solution that enhances your website by displaying visually appealing icons of the payment methods you accept. This plugin is ideal for a variety of websites, including e-commerce platforms, service-oriented websites, and informati
