Optinly Optinly is the best goal-based WordPress popup plugin that helps you capture more leads, engage audience and increase sales on the go. With Optinly’s popup builder plugin, you can create responsive popup forms in under a few minutes, thanks to the readymade free website popup templates . Opt
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 4.6.1 and PHP 7.2.
SourceWordPress plugins · Oct 25, 2026
01 / Source details
Aboutthistool.
Optinly
Optinly is the best goal-based WordPress popup plugin that helps you capture more leads, engage audience and increase sales on the go.
With Optinly’s popup builder plugin, you can create responsive popup forms in under a few minutes, thanks to the readymade free website popup templates .
Optinly comes with different types of popup forms like email popups/subscription popups,spin the wheel popups, fullscreen overlays, countdown popups and more. This helps you achieve all your business goals with extreme ease and comfort.
Also, the pre-existing growth marketing goals like build audience, promote special offers, increase cart value, reduce cart abandonment, etc helps you create popup campaigns quickly. All growth goals are backed by appropriate popup templates, making the campaign creation process super easy!
This free popup tool comes with a clean UI/UX and has a lot of sophisticated features. Let’s look into Optinly and know how it can help with the list building/lead generation process, your business growth and also the other powerful features that come along.
Optinly App Optinly popups and tools are part of the standalone Optinly app. You will need to create an Optinly account to access our popup builder, opt-in form builder and conversion tools Click here to create a free Optinly account now!
What is Optinly Popup Maker?
Put in a sentence, Optinly is a readymade popup maker that helps you create highly converting popups! Sounds great right?
At Optinly, we understand how hard it is to create popups for your website/eCommerce store. And that’s the reason why we have come up with 75+ highly responsive predesigned templates. Also, we understand that every eCommerce owner has different perspectives and ideas.
As a result, Optinly’s built-in popup editor allows you to customize the WordPress popup templates to a very high level. You can basically create website popups that are a clear reflection of your brand and ideas.
Here’s what you can do with Optinly’s inbuilt popup editor.
You can,
Edit Popup Text – Change font style (bold, italics, underline), font color, font family and font size. You can also add hyperlinks to any part of the popup text and redirect users to the desired landing page.
Customize Call to Action Buttons – Change CTA button color, CTA button text color, font family, background color and more with Optinly. You can also change the color of the close icon on your popup template.
Customize Images – Optinly popup maker allows you to replace images that come with the popup templates. You can either choose an image from your local storage or choose from 1 million+ images in Pixabay.
Popup Transition effects – You can also choose to display popups with smooth animation effects. You get popup animation effects like fade-in, flip in, back in up and zoom in.
Device Responsiveness Check – You can have a preview of how your popup template is going to appear on multiple devices like mobiles, tablets and desktops using the device preview option.
GDPR Compliant – Most of Optinly’s popup templates come with the option to add/remove the “Accept Terms & Conditions” checkbox. This helps you showcase that you are GDPR compliant to your web audience.
Let’s not reveal everything right away! Before we take an in-depth look at Optinly’s free popup creator, here are a few basics.
Learn how to connect Optinly popup tool with your WordPress website.
Learn how to create a campaign with Optinly popup tool.
Know more about Optinly popup tool.
★★★★★
Great Popup Plugin ” I have used this plugin for one of my blog and it was working fine as expected. I hardly need documentation or help from the support team. Thanks for providing it for free so user can fulfill their basic needs without purchasing the plugin”. – Naveen
Why Do People Trust Optinly’s Free Popup Builder?
People love Optinly WordPress popup plugin, thanks to its easy installation and user-friendly popup creating approach. Optinly for a long time has been helping eCommerce owners and businesses capture leads and increase sales simultaneously – all in autopilot. With a lot of popup builder plugins around, take a look at why Optinly is being loved the most.
Here are 5 robust reasons why people choose Optinly popup plugin as their go-to popup tool.
01Optinly Helps Save Huge Time – As we said already, creating popups is hard. But with Optinly WordPress popup tool, you can create popups with a few clicks. The user-centric approach helps all kinds of users create website popups with ease. All you have to do is, select your popup campaign goal, choose an appropriate WordPress popup template, set display rules and go live.
02No Design/Development Skills Needed – The primary goal was to make Optinly as the best WordPress popup plugin around. Optinly follows a hassle-free installation process – whether it’s a WordPress website or a custom website, you can install Optinly in a few minutes (find the installation instructions here) . As for the design part, Optinly’s inbuilt popup editor makes it a walk in the park.
03Ideal for Businesses & eCommerce Stores – Optinly is an ideal lead capturing tool for both businesses and eCommerce stores. With marketing goals covering the most common growth scenarios, creating popups with Optinly is a no-brainer. You can simply collect leads or increase sales or engage audience with Optinly popup maker plugin – it’s totally up to you.
04Help Docs – We want our users to have the best experience when they use Optinly popup plugin. And clean documentation helps products go a long way. Optinly has a dedicated knowledge base to help users out with the most common issues and queries. Whether it’s about creating a spin the wheel popup campaign or integrating with an Email marketing service provider, you can find everything you need in Optinly’s knowledge base . There are also in-depth details about what you can do with Optinly’s popup editor, a couple of use cases, installation instructions and more.
05Excellent Customer Support – Optinly’s customer support team is also an important factor why people stick with Optinly popup plugin. The team is more than happy to help grow your business. You can contact Optinly’s support team from the chat option available on the homepage and the application or reach out via support@optinly.com.
Here’s what people say about Optinly popup builder tool.
★★★★★
User Friendly Popup Plugin “I am selling info products on my woocommerce store and this plugin really helps me to capture the leads and I am sending follow-ups and upselling emails to them. Customer data is the base of any business and this plugin really helps me to gather the data that I wanted.” – Sumit
Sumit also finds Optinly as an ideal lead capturing popup tool for his eCommerce store – does the intended task well!
★★★★★
One tool you don’t know you need “I have been creating websites for a while now and I was using free tools to create popups for Cookie Policy or Email optins. These free plugins although serves the purpose does not give options to track or customize. Was looking for a solution for a while and Optinly pops up in my mail.” – ***Amarnath ***
This one’s huge! Here’s a user who has listed a few significant benefits of Optinly popup maker tool. And as for the CONS, the user is unsure if there exists any!
★★★★★
A must-have even if you don’t like it “I was never a fan of optins, I don’t like them myself, but unfortunately, they work and there is no way around that. Having said that I have tried several of them, and the free are annoying and the paid expensive. Then we have these guys to solve the problem. So far so good, and with an awesome price!.” – Joaomreis
Now you get why Optinly is the best WordPress popup plugin, don’t you? Here’s more on what people say about Optinly popup maker!
What Productive Features Does Optinly Responsive WordPress Newsletter Plugin Offer?
Like we already said, Optinly popup plugin helps businesses capture leads and comes with sophisticated features in its free version. And this makes Optinly one of the best newsletter WordPress popup plugins around.
Let’s look at some of the best features of Optinly WordPress email newsletter popup plugin.
1. Simple Popup WordPress Plugin
Optinly is a WordPress popup plugin that’s extremely easy to use and display popups with. The clean UI/UX makes it a seamless experience when users try to create popups with Optinly. The clean dashboard, the goal-based approach, the WYSIWYG editor and the in-depth campaign analytics section together make Optinly a powerful yet a simple popup WordPress plugin.
2. Seamless Integration With Top Email Marketing Platforms
One of Optinly popup tool’s special features is the integration part. With Optinly, you can integrate with the best Email marketing service providers.
Below mentioned are the integrations and webhooks Optinly popup plugin supports,
MailChimp
ConvertKit
Hubspot
MailerLite
SendGrid
Sendinblue
CampaignMonitor
Intercom
Klaviyo
ActiveCampaign
GetResponse
Customer.io
SendFox
Pabbly
Integrately
The additional number of planned ESPs and webhooks in the future makes Optinly a reliable popup maker WordPress plugin.
Learn how to integrate Optinly with ESPs.
3. WordPress Widget-Based Popup Position
Positioning plays a crucial role when it comes to displaying popups. You need to make sure that the user experience isn’t sabotaged at any point. With Optinly popup plugin, you can display popup templates on different screen positions.
You have options to
Display slide-ins on the left and right corners of your screen. Display floating bar popups either on the top or bottom of your screen.
Fix floating bar popups to the screen while being scrolled.
4. Different Types of Popups
We definitely know that one type of popup isn’t going to be enough for all your goals. And that is why Optinly popup tool comes with 6 different types of popups.
Coupon Popups – Coupons are a great way to increase your store/product sales. Optinly comes with pre-designed coupon popup templates. The coupon code automatically gets copi
See it in action
Screenshots & previews.
Anlaytics dashboard, Campaigns list, CSV format lead downloads, etc75+ ready to use popup templatesLive Demo - Countdown timers, Exit intent and Slide-insPre-existing growth marketing goals75+ highly responsive and customizable popup templatesGamification Popup - Spin the wheel templateIntegration with 15+ top email service providers and webhooksOptinly customer testimonials & user reviews
02 / Source details
Gettingstarted.
This section describes how to install the plugin and get it working.
e.g.
01Upload the plugin files to the /wp-content/plugins/plugin-name directory, or install the plugin through the WordPress plugins screen directly.
02Activate the plugin through the ‘Plugins’ screen in WordPress
03Use the Settings->Plugin Name screen to configure the plugin
04(Make your instructions match the desired user flow for activating and installing your plugin. Include any steps that might be needed for explanatory purposes)
03 / Source details
Frequently asked questions.
Is Optinly a free WordPress popup plugin?
Yes. Optinly is a free WordPress popup plugin that comes with sophisticated features. With pre-existing growth marketing goals, templates and advanced display rules, you can create popups on the go with Optinly.
How many pop up campaigns can I create with Optinly popup maker plugin?
Optinly popup plugin doesn’t have limitations on the number of pop up campaigns. You can create an unlimited number of pop up campaigns with different templates – no strings attached.
Can I edit popup templates based on my interest?
Optinly comes with a huge number of WordPress popup templates. You can customize any of these templates based on your ideas and interests using Optinly’s popup editor.
Are Optinly’s popup templates responsive?
All inbuilt popup templates are highly responsive and customizable. You can display popups on desktops, tablets and mobile devices simultaneously or in a selected manner.
Is there any option to redirect users when he/she clicks popups?
Yes. With the Optinly popup builder tool, you get options to add custom URL links to popup buttons (CTA). You can simply copy and paste the URL in the respective field box found on Optinly’s popup editor section.
Is there any option to download leads that are collected using Optinly popups?
You can download the collected leads using Optinly popups via a CSV file format. You have this option under the “Subscribers” menu.
Can I use Optinly popup builder plugin for WooCommerce?
Optinly is a WordPress popup builder plugin that’s compatible with WooCommerce as well. So, you can easily create popups for your WooCommerce store.
Does Optinly have any limit on the number of sessions/pageviews?
No. Optinly WordPress popup builder plugin does not have any limit on the number of sessions/pageviews. You can also create an unlimited number of popup campaigns with Optinly.
Can I stop popups from being displayed on specific pages?
Yes. With Optinly’s advanced popup display rules option, you can exclude popups from being displayed on specific pages.
How can I reach out to Optinly’s customer support team?
You can contact Optinly’s support team using the chat option available on the website and the dashboard. You can also get in touch by sending an email to support@optinly.com
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