Spectra Blocks – AI Website Builder for the Block Editor
Spectra Blocks is a complete rebuild of Spectra on WordPress’s modern core-block APIs – an AI website builder built directly into the Block Editor. Describe the page you want. Zip AI, our AI companion plugin, generates a complete first draft using Spectra blocks right inside the Block Editor. You in
Spectra Blocks is a complete rebuild of Spectra on WordPress’s modern core-block APIs – an AI website builder built directly into the Block Editor.
Describe the page you want. Zip AI, our AI companion plugin, generates a complete first draft using Spectra blocks right inside the Block Editor. You install and connect it in a couple of clicks from the AI area in the Spectra Blocks dashboard. From there, you edit everything the normal way – no separate builder, no proprietary layout system, no plugin you have to keep forever just to keep your site working.
That’s the whole idea: get the speed of an AI builder without giving up the editor WordPress already gives you.
If you’re already using the original Spectra plugin, it hasn’t gone anywhere – it’s now called Spectra Legacy , and it keeps working and keeps getting maintenance updates. Spectra Blocks is a separate, new plugin. You move to it whenever it makes sense, not because you have to.
What you can do with it
- Generate a full page from a text prompt
- Generate individual sections (hero, pricing, FAQ, testimonials, etc.) instead of a whole page
- Rewrite or improve copy on an existing page
- Convert an existing HTML page into native Spectra blocks
- Fine-tune every block afterward using the native block editor — colors, spacing, typography, layout
Why Spectra Blocks
Rebuilt on core, not built around it. Spectra Legacy was one of the first block plugins ever built – before many of today’s WordPress APIs existed, so it had to build a lot of that groundwork itself. Spectra Blocks takes the opposite approach: it’s built directly on WordPress’s modern core-block APIs, so it naturally stays in step with WordPress as the platform evolves.
AI where it actually helps. Zip AI removes the blank-page problem. You still make the final call on every layout, section, and line of copy – the AI gets you a strong starting point, not a locked-in template.
Composable, not bloated. Instead of dozens of single-purpose blocks, Spectra Blocks gives you a smaller set of flexible blocks plus Extensions that add advanced design controls on top of them. Fewer moving parts, less to maintain, more design freedom.
Native by design. Everything is built and edited in the WordPress Block Editor, and your content is stored as standard block markup: no shortcodes, no proprietary page format, no separate interface to learn.
