Bluvia – A/B Testing & CRO Tool

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About this tool

Bluvia – A/B Testing & CRO Tool lets you run split tests and conversion rate optimization (CRO) experiments directly on your WordPress site. Unlike cloud-based competitors, all experiment data — variants, views, conversions, and results — is stored in your own WordPress database and never leaves your site. The core plugin makes no external requests of its own. See “External Services” below for what the optional premium add-on sends. Why Bluvia? No visitor-based limits — track as much traffic as your site receives, with no limit on the number of experiments you can create or archive Local data storage — experiment data, results, and variant content stay in your own WordPress database Privacy-friendly — designed with privacy in mind, with configurable cookie consent integration Experiment Types Headline — test different headline titles, images, or excerpts Page — test entire versions of a page with different content, layouts, or offers Post — compare versions of a blog post or article URL Redirect — split visitor traffic between your current page and one alternative URL Custom Post Type — test variations of any custom post type on your site Button / CTA — test changes to a button’s text, color, or link Menu — test different WordPress menu layouts or item labels to improve navigation Key Features Experiment Management A/B and multivariate testing with unlimited variants Visual experiment editor (WYSIWYG-style interface) Preview any variant before launching Apply winner: promote the winning variant to live content Archive completed tests to clean up your library Duplicate experiments for iteration Conversion Tracking Goal types: page view, button/link click, form submission, scroll depth Cookie-based deduplication to prevent double-counting Daily conversion history for trend charts Audience Targeting & Segmentation Device type: desktop, mobile, or tablet Geographic location — country targeting and geographic exclusions, provided by the Bluvia Premium add-on (free with a registered Bluvia account; see “External Services”) Traffic source: organic, paid, social, direct, referral Visitor type: new vs. returning IP exclusion rules to filter out internal traffic Results & Analytics Statistical confidence level calculation Visual performance charts with historical trends Automated insights engine — flags low traffic, trending variants, experiments ending soon Export results to PDF Privacy Designed with privacy in mind All experiment data stored locally on your own server Configurable consent integration: tracking, cookies, and the premium add-on’s country lookup only activate when your specified consent cookie is present No names or email addresses are collected — only behavioral and technical signals. The core plugin sends no visitor data off your server (see “External Services”) External Services i18next and i18next-http-backend Purpose: Load translated UI strings for the admin interface. Source: admin/assets/scripts/vendor/i18next.min.js, admin/assets/scripts/vendor/i18nextHttpBackend.min.js License: MIT — https://github.com/i18next/i18next/blob/master/LICENSE Geolocation Lookup (premium add-on only) The core plugin does not contact this service. Country targeting and geographic exclusions are provided by the Bluvia – A/B Testing & CRO Tool premium add-on, which uses it to determine a visitor’s country so experiments that use country targeting can decide whether that visitor should see the test. This runs on the front end. Data sent: The visitor’s IP address, as a query parameter, and nothing else. No cookies, page URLs, or experiment data are transmitted, and Bluvia does not receive your site URL with this request. When it runs: Only when a running experiment targets a specific country (or uses a geographic exclusion rule) AND the visitor has passed your consent gate. If you have set a consent cookie name under Settings > GDPR Cookie , no request is made until that cookie is present. Experiments left at the default “Worldwide” targeting never trigger this request. The resolved country is cached in a cookie for 24 hours so repeat page views do not re-query. Endpoint: https://bluvia.io/wp-json/api/v1/geoip Server: https://bluvia.io Privacy policy: https://bluvia.io/privacy-policy/ Terms of Service: https://bluvia.io/terms/ Bluvia License Server (premium add-on only) The core plugin never performs license validation and sends no license key anywhere. If the Bluvia – A/B Testing & CRO Tool premium add-on is separately installed and activated, it communicates with the Bluvia license server to verify your subscription status. That request transmits your site URL, your license key, and your WordPress version. Server: https://bluvia.io Purpose: License key validation and premium feature access control. Privacy policy: https://bluvia.io/privacy-policy/ Terms of Service: https://bluvia.io/terms/ Third-Party Libraries & Build Process This plugin’s own JavaScript is authored as plain, readable source under admin/assets/scripts/ and public/js/ , and its own styles are authored as Sass under admin/assets/css/ . The release package ships each source file alongside its compiled build, side by side — tour-manager.js next to tour-manager.min.js , and tour.scss next to tour.min.css — so human-readable source for every compiled first-party asset is included directly in the package. Only the compiled copy is loaded at runtime. gulpfile.mjs and `package.json` are included in the package as well, so the whole build can be reproduced from the ZIP alone. The plugin also bundles the following third-party JavaScript/CSS libraries, unmodified from their official releases: Select2 4.1.0 — https://github.com/select2/select2 — MIT Chart.js 4.5.1 — https://www.chartjs.org — MIT chartjs-plugin-datalabels 2.2.0 — https://github.com/chartjs/chartjs-plugin-datalabels — MIT chartjs-chart-funnel 4.2.0 — https://github.com/sgratzl/chartjs-chart-funnel — MIT driver.js 1.8.0 — https://github.com/kamranahmedse/driver.js — MIT Tippy.js 6.3.7 — https://github.com/atomiks/tippyjs — MIT Popper.js 2.11.8 — https://github.com/floating-ui/floating-ui — MIT jQuery UI 1.14.1 (base theme) — https://jqueryui.com — MIT i18next and i18next-http-backend — https://github.com/i18next/i18next — MIT Build Process To build the plugin from source: Requires Node.js 18+ (developed and tested on Node 22) and npm npm install — install build dependencies npm run dev — watch and compile Sass to CSS for local development (JS is served unminified directly; no build step needed while developing) npm run build — compiles CSS and packages a ZIP containing both the readable JS source and its minified build npm run build:release — full release build used for the WordPress.org submission package: installs production-only Composer dependencies, compiles CSS, and packages the final ZIP Build tooling: Gulp, Sass (via gulp-dart-sass), Terser (JS minification), and gulp-zip. See gulpfile.mjs in the plugin source for the exact build tasks.

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Getting started

Upload the bluvia-ab-testing-cro-tool folder to the /wp-content/plugins/ directory, or install it directly through the WordPress Plugins > Add New screen. Activate the plugin through the Plugins menu in WordPress. Navigate to Bluvia – A/B Testing & CRO Tool in the admin sidebar to create your first experiment. Minimum Requirements WordPress 6.0 or higher PHP 8.1 or higher

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Frequently asked questions

Does this plugin send my data to an external server? Your experiment data always stays in your own WordPress database — variants, views, conversions, and results are never transmitted to Bluvia or any third-party service. The core plugin makes no external requests of its own. The “Quick Feedback” form shown when you deactivate the plugin only writes to the local log (when the “Logging” setting is on); nothing is sent. Country targeting is provided by the Bluvia Premium add-on, which sends the visitor’s IP address to Bluvia to resolve their country. See “External Services” below for the exact endpoints and the full list of what is sent and when. Is there a limit on how many experiments I can run? You can create, run, and archive as many experiments as you need, including running any number of tests simultaneously. There is also no limit on visitor traffic or page views. Does it work with page builders like Elementor? Yes. When editing Page, Post, or Custom Post Type variants, the visual variant editor supports content built with Elementor and the native WordPress block editor (Gutenberg). More broadly, the plugin works with standard WordPress themes and popular page builders. Does the plugin help with privacy and cookie consent? Yes. The plugin is designed with privacy in mind: all experiment data stays on your server, and you can configure it to only activate after a visitor accepts your cookie consent banner, by specifying the name of the consent cookie in the plugin settings. Until that cookie is present, the plugin sets no cookies, records no views or conversions, and does not let the premium add-on look up the visitor’s country. What cookies does the plugin set? bluvia_experiment_{id} — experiment assignment bluvia_experiment_variant_{id} — variant assignment bluvia_view_registered_{id} — guard against double-counting a view bluvia_last_page — last visited page (1-hour session cookie) bluvia_goal_completed_{experiment_id} — goal completion flag bluvia_user_converted — overall conversion flag bluvia_traffic_source — traffic source classification bluvia_visitor — new vs. returning visitor flag Can I export my results? Yes. Results can be exported to PDF from the experiment results page and the plugin dashboard.

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