ConversionQuality
Stop wasting budget on low-quality leads. ConversionQuality helps you identify which marketing campaigns generate actual qualified prospects, not just form submissions. The Problem Traditional analytics show you CONVERSIONS, but not QUALITY: * Campaign A: 100 conversions at €50 each = €5,000 spent *
About this tool.
Stop wasting budget on low-quality leads. ConversionQuality helps you identify which marketing campaigns generate actual qualified prospects, not just form submissions.
The Problem
Traditional analytics show you CONVERSIONS, but not QUALITY: * Campaign A: 100 conversions at €50 each = €5,000 spent * But only 20 are qualified leads you can actually close * Real cost per quality lead: €250 (not €50!)
The Solution
ConversionQuality lets you rate every lead (1-5 stars) after contacting them — via email links or the ConversionQuality.com dashboard — then shows: * Cost per HIGH-QUALITY lead (4-5 stars) * Which campaigns/keywords generate qualified prospects * Which traffic sources waste your budget * Compare quality across Google Ads, Facebook, organic, direct traffic
Key Features
✓ Multi-Source Lead Tracking Track leads from ANY traffic source: * Google Ads (Search, Display, Shopping, Performance Max) * Facebook & Instagram Ads * Microsoft Ads (Bing) * Organic search (Google, Bing) * Direct traffic * Email campaigns * Referral sources
✓ Lead Quality Rating System * Rate leads 1-5 stars via email links or ConversionQuality.com dashboard * Mark leads as “Unreachable” if they don’t respond * Add notes to each lead for context * See quality breakdown by campaign
✓ Multi-Form Plugin Integration * Contact Form 7, Ninja Forms, WPForms, Gravity Forms, Formidable Forms, Elementor Pro, Forminator, Fluent Forms, Avada Forms, Quform * Automatic tracking of form submissions from any supported plugin * Email rating links sent to you (not the customer) * One-click rating without WordPress login * Per-form configuration with individual settings
✓ Conversion Monitor * See latest conversions in your WordPress admin panel * View rating status, source, campaign, and landing page at a glance * Device detection (mobile/desktop) from screen size * Direct link to full dashboard on ConversionQuality.com
✓ Automatic Tracking (opt-in) * JavaScript tracker injected on all pages once you enable it in settings * Captures first visit data (landing page, referrer) * Tracks UTM parameters, gclid, fbclid * No cookies — uses localStorage for session data
✓ Privacy & Security * Cookie-free: uses localStorage (client-side) for visit data, conversions sent server-side via API * IPs anonymized (only first 2 octets visible) * Data encrypted in transit (HTTPS) * Compatible with consent management platforms (Cookiebot, etc.)
Who Is This For?
- B2B companies tracking lead quality from paid ads
- Service businesses (lawyers, consultants, agencies)
