Coupon Audit and Analytics for WooCommerce
Explore this tool and check the official listing for its latest features and requirements.
About this tool.
Most shops accumulate coupons. A launch code from two years ago, a partner discount nobody switched off, three variations of the same campaign where only one was meant to survive. WooCommerce will happily keep honouring all of them, and it will not tell you.
This plugin reads your coupons and says what is wrong with them.
The audit
Works on day one, in every shop, with no setup and no cost data:
- Never expires — live, with nothing scheduled to ever turn it off.
- Dormant — live, but nobody has redeemed it in months.
- Dead campaign — live, while every other code from its campaign has expired.
- Applies to everything — live, with no product or category restriction at all.
- Overlaps — two live coupons that can both apply to the same product. Nothing in WooCommerce compares one coupon against another, so this is not a finding you can reach any other way.
Status is worked out when you look, never stored, so a coupon that expired overnight says so the next morning.
Filter the list by discount type, or by whether a coupon expires at all — a shop with four hundred coupons cannot be read top to bottom, and “show me everything that never expires” is the question worth asking first.
The warning where it matters
The same findings appear on the coupon edit screen, against the coupon in front of you. They never block a save. You are told, and you decide.
The margin
For each coupon: revenue, what it gave away, the cost of the goods it moved, and the gross margin left over. Over the last 30 days.
This half needs cost data, and it is honest about not having it. WooCommerce’s own cost-of-goods feature is off by default, so the plugin also reads the cost plugins shops actually use:
- WooCommerce’s built-in Cost of Goods (10.3 and later)
- Cost of Goods for WooCommerce, by WPFactory
- WooCommerce Cost of Goods
- Booster for WooCommerce
Figures come from one of these, never a mixture — a margin blended from two sets of books reconciles with neither. If several are installed you choose which one to believe.
Where cost is only partly known, the margin says so and states how much of it is real. Where no cost is known at all, no margin is shown. A wrong number in a financial dashboard destroys trust far faster than a missing number builds it.
The paid version
Coupon Audit and Analytics Premium is this plugin with more in it. It replaces this one rather than sitting beside it: installing the paid version deactivates the free one automatically, and your settings and the figures already gathered carry straight over.
It is not a licence key that switches on something already sitting here. The paid features are not in this plugin at all — they ship in the paid build and nowhere else.
- A year of margin history. The margin report covers 365 days.
- Export to CSV. The audit with its findings, and the margin figures, as they are on screen — whatever you have filtered the list down to.
- Net margin. Gross margin less what it cost to take the money. The fee is read from the gateway that actually charged it — Stripe, WooPayments and PayPal are supported, and another can be added with a filter. Where no fee was recorded, or where it was settled in a different currency from the order, the figure says so instead of guessing: a confident wrong margin is worse than an honest gap.
What it costs, and how to get it
What it does not do
It does not track your shoppers, and it does not need an account to work. Your coupons, orders and customers never leave your server: every figure on every screen is computed from your own database, on your own machine.
The plugin itself does talk to one outside service. It checks for updates, and it asks — once, and it takes no for an answer — whether you are willing to send diagnostics about the site. “Third Party Services” below says exactly what that covers.
Third Party Services
This plugin uses Freemius for software licensing, updates and — only with your agreement — usage diagnostics. Freemius is operated by Freemius, Inc.
- Terms of Use
- Privacy Policy
What is sent, and when
When the plugin is activated you are shown an opt-in screen. Nothing about you or your site is sent unless you accept it, the screen can be skipped, and the plugin works in full either way.
If you opt in, Freemius receives:
- your site’s URL, name and language, and an anonymous site identifier
- the name and email address of the WordPress user who opted in
- the plugin’s version, and whether it is the free or the paid build
- whether the site is a local development install
Separately from the opt-in, the plugin contacts freemius.com to check for plugin updates and, where the paid version is installed, to validate its licence key.
What is never sent
No coupon, order, customer or revenue data. Every figure this plugin reports is calculated on your own server, from your own database, and stays there.
Getting started.
- 01Install and activate the plugin.
- 02Go to WooCommerce → Coupon Audit . The audit works immediately.
- 03For margins, make sure your shop records product costs — either through WooCommerce’s own Cost of Goods feature or one of the supported plugins — then look at WooCommerce → Coupon Margin .
Past orders are read in the background after activation, so margins for older periods fill in over a few minutes rather than all at once.
Frequently asked questions.
Do I need a cost-of-goods plugin?
No. The audit half — expiry, overlaps, orphans, scope — needs no cost data at all and works the moment you activate.
Margins do need cost data, but not necessarily another plugin: WooCommerce has included its own Cost of Goods feature since 10.3, and it only needs switching on. If your shop already records cost in one of the third-party plugins listed above, this reads that instead — whichever one you tell it to believe.
Why does a coupon show no margin?
Because none of its orders has a cost recorded against it. The plugin will not guess, and it will not quietly treat an unknown cost as zero, because that would report your revenue as your profit.
Why are some margins marked as an estimate?
Either some order lines have no cost recorded, in which case the covered share is stated alongside; or your cost plugin only stores what a product costs today rather than what it cost when each order was placed. Both are useful. Neither is exact, and the screen says so.
I use two cost plugins. Which one does it read?
One of them, chosen by you under WooCommerce → Coupon Audit Settings . It never mixes them.
Does it slow my shop down?
It does not run on the storefront at all. Aggregation happens in the background through Action Scheduler, and the admin screens read precomputed figures.
Does it send my data anywhere?
Your shop’s data, no — not a coupon, not an order, not a customer. Everything the plugin reports is worked out on your own server and stays there.
The plugin does contact one outside service, Freemius, to check for updates and to license the paid version. It also asks whether you are willing to send diagnostics about the site itself, such as its address and the version of WordPress it runs. It asks before sending anything, you can say no, and saying no changes nothing about how the plugin works. “Third Party Services” below lists every field.