EventLoomix – Data Layer for Google Tag Manager
EventLoomix – Data Layer for Google Tag Manager creates structured data-layer events from WordPress, WooCommerce and supported form-provider signals. It can use an existing GTM installation or install a configured GTM container after the administrator confirms that visitor consent has been configure
EventLoomix – Data Layer for Google Tag Manager creates structured data-layer events from WordPress, WooCommerce and supported form-provider signals. It can use an existing GTM installation or install a configured GTM container after the administrator confirms that visitor consent has been configured.
Ecommerce events
- view_item and view_item_list
- select_item
- add_to_cart and remove_from_cart
- view_cart and begin_checkout
- add_shipping_info and add_payment_info
- purchase with transaction and item data
Form events
- form_start after real visitor interaction
- form_submit and generate_lead after confirmed success
- Optional form_error and form_abandon
- Individual controls for supported form providers
- Optional original and SHA-256 hashed submitted fields
Privacy and data handling
Original submitted form data is disabled by default. SHA-256 field output can be enabled separately. Free-text message and textarea fields require a separate opt-in. Passwords, uploaded files, payment-card data, CVV, OTP, security tokens and CAPTCHA values are always excluded.
When consent enforcement is enabled, personal form fields and purchase customer data require marketing consent. Product-list attribution storage requires statistics consent. The plugin supports WP Consent API signals and exposes ATEGTMConsent.set({statistics: true, marketing: true}) for consent platforms that need a direct integration.
The plugin does not operate an external analytics service. It places configured events into the site’s browser data layer. The site owner controls GTM tags, third-party destinations, visitor consent and retention. Same-tab temporary form data expires within five minutes and is removed after confirmed submission.
An optional built-in consent banner provides Accept all, Reject all and granular Analytics/Advertising choices. Choices are stored in a first-party cookie and can be changed later using the Privacy choices button. The banner communicates Google Consent Mode v2 signals and can interoperate with the WP Consent API. Site owners remain responsible for suitable wording, regional configuration and legal compliance.
