Krom Automation

Krom Automation Free Features at a Glance

A complete no-code automation builder available to every WordPress site at no cost, with no run limits and no feature paywalls.

• Visual Workflow Builder – Drag-and-drop canvas powered by ReactFlow, with auto-layout for clean, readable flows
• 16 Built-in Triggers – Covering User, Post, Comment, Media, and WooCommerce events
• 21 Built-in Actions – Email, user management, post management, comment management, HTTP requests, and AI
• AI Actions Included Free – Generate text, moderate content, and auto-tag posts using OpenAI, Google Gemini, Groq, or Anthropic Claude
• Conditional Branching – Route workflows with Yes and No logic based on real data
• Delay Scheduling – Postpone any action by minutes, hours, days, or weeks, or set a custom delay in seconds
• Merge Tags – Inject live data from the triggering event into any action field
• Run Once Enforcement – Prevent duplicate executions for the same user, post, or order
• Workflow Simulator – Dry run any workflow with zero side effects before activating it
• Workflow Import and Export – Share workflows between sites as portable JSON files
• Workflow Notes – An internal notes field on every workflow for documentation and team handoff
• Execution Logging – Full per-step audit trail showing input, output, and errors
• Analytics Dashboard – Total executions, active workflows, estimated time saved, failed execution count, and an execution trend chart
• Reports with CSV Export – Date-filtered execution charts, success rate, and per-workflow breakdowns
• Ready-made Template Library – Starter workflows across AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter
• WooCommerce Triggers and Actions Included Free – Order created and order completed triggers, plus coupon creation and order status actions
• Failure Notifications and Automatic Retry – Email alerts on failed steps, with configurable retry backoff
• Full REST API – Trigger workflows, manage logs, and run simulations programmatically

All 16 Free Triggers

User: User Registered, User Profile Updated, User Login, User Logout, User Role Changed, User Deleted, Password Reset

Post: Post Published, Post Updated, Post Deleted, Post Status Changed

Comment: Comment Submitted, Comment Approved

Media: Media Uploaded

WooCommerce: Order Created, Order Completed

All 21 Free Actions

Email: Send Email

User: Create User, Update User Meta, Change User Role, Send Password Reset

Post: Create Post, Update Post, Update Post Field, Change Post Status, Add Post Meta, Delete Post

Comment: Add Comment, Update Comment Status, Add Comment Label, Add Comment Meta

Integration: HTTP Request, supporting GET, POST, PUT, PATCH, and DELETE, with JSON response parsing

AI: AI Generate Text, AI Content Moderation, AI Auto-Tag

WooCommerce: Create Coupon, Update Order Status

AI Actions

Three AI actions are included in the free plugin. They require an API key from at least one supported provider.

• OpenAI , Google Gemini , Groq , and Anthropic Claude

In Settings → Integrations → AI Settings, enter your API key, refresh the available models, choose a model, test the connection, and save. You can also enter a model ID manually. Each provider keeps its own key and model. AI actions and Pro workflow generation use the saved model; an action can override it with a model ID for the active provider.

Use AI Generate Text to write personalized emails, summarize post content, or draft social copy. Use AI Content Moderation to filter spam and toxic comments automatically. Use AI Auto-Tag to apply relevant tags and categories to new posts.

Krom Automation Pro Features at a Glance

For sites that need deeper coverage across the wider WordPress ecosystem, Krom Automation Pro adds:

• 80+ Additional Triggers and 60+ Additional Actions across 24 integration categories
• Form Plugin Integrations – Automatically start workflows from popular WordPress form plugin submissions
• Extended WooCommerce Automation – Subscriptions, refunds, cancellations, low stock alerts, and product review triggers
• Digital Product Sales Integration – Purchases, recurring subscriptions, and software license events
• CRM and Email Marketing Integrations – Sync contacts, apply tags, and manage list membership across popular email marketing and CRM platforms
• LMS and Membership Integrations – Enrollment, course completion, quiz results, and membership lifecycle triggers
• Messaging Integrations – Send notifications to popular team chat and messaging platforms
• Social Media Automation – Auto-publish to major social platforms, with AI-generated copy
• Spreadsheet and Calendar Actions – Log data and create calendar events automatically
• Affiliate Program Integration – Triggers for affiliate registrations, referrals, and payouts
• AI Workflow Generation – Describe an automation in plain English and get a working workflow in seconds
• Visual Email Builder – Design branded transactional emails using the Gutenberg block editor
• Schedule Trigger – Run workflows hourly, daily, weekly, monthly, or on a custom interval
• Incoming Webhook Receiver – A unique secure URL per workflow with HMAC signature support, so any external service that supports outgoing webhooks can trigger a workflow directly
• 101+ Pro Workflow Templates – Ready to import across every integration

See the full list of supported integrations and the complete Pro feature breakdown on the Krom Automation features page .

How It Works

Every Krom Automation workflow follows the same simple pattern: trigger, then action.

1. 01Pick a trigger, for example, a new order or a new user registration
2. 02Add one or more actions, for example, send a welcome email, update a record, and post a team notification
3. 03Optionally add conditions, delays, or an AI step in between
4. 04Test the workflow with the built-in simulator, with zero real side effects
5. 05Activate it, and Krom Automation runs it automatically every time the trigger fires

All execution happens in the background through WordPress Action Scheduler, so nothing slows down your site or your visitors.

Template Library

Ready-made templates are included across six categories: AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter. WooCommerce templates appear in the library when WooCommerce is installed and active. The scheduled digest templates require Krom Automation Pro and stay hidden from the library until Pro is active.

WooCommerce Integration

WooCommerce triggers and actions are bundled in the free plugin at no extra cost. Automate order confirmations, generate personalized coupons on first purchase, send post-purchase follow-up sequences, and update order statuses automatically.

Analytics and Reporting

The dashboard shows total executions, active workflows, estimated time saved, failed execution counts, and an execution trend chart. The Reports page provides execution charts with date range filtering, success rate, per-workflow breakdowns, and CSV export. Every execution is logged with a step-by-step trace showing status, output, and error messages.

Built for Every Kind of WordPress Site

Online stores can automate order confirmations, abandoned cart recovery, post-purchase coupon delivery, and review requests.

Membership and course sites can automate enrollment emails, completion