Multi-Touch Attribution for WooCommerce

Multi-Touch Attribution for WooCommerce (MTA) tracks the traffic source behind each customer visit, from their first visit through to purchase.

WooCommerce’s built-in attribution shows only the customer’s latest source before purchase. This can hide ads and other sources that appeared earlier in the journey. If you judge your marketing only by the latest source, you might turn off ads that helped the customer discover or return to your store.

The plugin reports your top sources, common source/medium combinations, the number of tracked visits involved in orders, and how its results compare with WooCommerce’s standard attribution. For the full benefit, connect your store to Kiito , a WooCommerce profit analytics service that brings attribution, revenue, costs, and profit data together in one clearer view of marketing performance.

Key features

• Multi-touch attribution for WooCommerce orders.
• See the real source and medium behind orders that would otherwise appear as Direct / Direct or a payment gateway.
• View the full journey to an order, including the first visit, visits in between, and the final visit before purchase.
• Attribution analytics for top traffic sources, source/medium combinations, tracked visit counts (touchpoints), and comparisons with WooCommerce attribution.
• UTM parameter support: utm_source , utm_medium , utm_campaign , utm_content , utm_term , utm_id and utm_kiito .
• Click ID support for Google Ads, Meta, TikTok, X, Reddit, Microsoft Ads, Google Marketing Platform and LinkedIn.
• Uses the referring website (referrer) to identify the source and medium when campaign parameters are missing.
• A panel on each WooCommerce order showing recorded store visits, source/medium, UTM details, and visitor match diagnostics.
• Export the sources recorded for orders to CSV.
• Choose the visit timeout, attribution window, and how long visit data is kept.
• Hashed privacy mode by default, with the option to store raw diagnostics for debugging.
• WP Consent API support. On stores that require opt-in consent, tracking waits until the chosen consent category is allowed.