Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization

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About this tool

Test, learn, and grow with data-driven insights Nelio A/B Testing is an extremely powerful and easy-to-use A/B Testing and Conversion Optimization plugin for WordPress. Create, manage, and analyze tests directly from your WordPress dashboard — no external tools, coding, or data exports required . With Nelio A/B Testing, you can test pages, posts, headlines, menus, widgets, WooCommerce products, themes, CSS, synced patterns, and more . Understand how visitors behave with heatmaps, clickmaps, and scrollmaps , and make data-driven decisions that actually improve conversions. “Nelio A/B Testing has been a game changer for our web strategy. It empowered us to make decisions based on data, not instinct. The simplicity, affordability, and impact have been exceptional.” Quentin Molinié, Co-founder of Darwin Nutrition | Case Studies 🚀 Why Choose Nelio A/B Testing? Built for WordPress. Unlike external SaaS tools, Nelio integrates natively into your dashboard and page builder for a seamless experience and instant setup. Data-Driven Decisions, Simplified. Design tests, view results, and apply winners automatically, all without writing a single line of code (if you don’t want to). Privacy & Performance First. Nelio A/B Testing does not store sensitive or personal visitor data as part of experiment tracking and is fully compatible with caching and optimization plugins. We Listen and Evolve. Your feedback directly shapes our roadmap. If you need a feature, tell us, and we’ll do our best to make it happen. 💡 Features at a Glance A/B and Multivariate Testing. Test completely different layouts or subtle design tweaks to find out what converts best. Heatmaps & Scrollmaps. Visualize how users interact with your content. Automatic Winner Deployment. Let Nelio automatically apply the best-performing variation for you. WooCommerce Ready. Test product titles, images, prices, and layouts to maximize sales. AI-Assisted Test Suggestions. Get personalized test ideas to improve engagement and conversion. Segmentation & Targeting. Test experiences by device, referrer, location, or behavior. GDPR & Privacy-Friendly. Designed with privacy in mind and without storing sensitive or personal visitor data as part of experiment tracking. Performance-Aware. Optimized for caching and minimal page load impact. Detailed Reports with Comprehensive Analytics. Conversion rates, confidence levels, and visitor stats. Compatible with Page Builders. Works with Gutenberg, Elementor, and more. Multisite & Localization Support. Fully compatible with multisite networks and translated into multiple languages. Actively Maintained & Supported. Frequent updates, detailed documentation, and responsive support. 🧪 What You Can Test Pages and Posts Headlines Content Templates WordPress Synced Patterns Menus and Widgets WooCommerce Products and Pricing Custom JavaScript and CSS Snippets Entire Site Designs Custom Post Types Popups PHP Hooks (for devs) 🔒 GDPR-Compliant & Privacy-Friendly We take privacy seriously. Nelio A/B Testing is designed to run experiments without storing sensitive or personal visitor data as part of experiment tracking. ☁️ External Service Nelio A/B Testing relies on Nelio’s cloud services to provide its A/B testing functionality. The plugin communicates with Nelio’s servers to manage tests, process and store test results, and provide other features of the service. Nelio may also collect usage and activity information about how you interact with the plugin, as described in our Privacy Policy. Before using Nelio A/B Testing, you are required to accept our Terms and Conditions and Privacy Policy . These documents explain the service, the information we collect and process, and how that information is used. 💰 Free vs Premium Start with the free version (supports up to 500 tested page views per month ) to run basic tests and heatmaps on smaller sites. Upgrade to a premium plan to unlock advanced features, higher traffic limits, and priority support. Nelio A/B Testing — The native WordPress solution for A/B testing, heatmaps, and conversion optimization.

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Getting started

Go to Plugins → Add New in your WordPress admin panel. Search for “Nelio A/B Testing.” Click Install Now and then Activate . Follow the setup wizard. Go to the Account page and add your License Key to enable Premium features (optional). Start your first test under Nelio A/B Testing in the WordPress menu or read our Getting Started Guide to cover the basics.

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Frequently asked questions

Does Nelio A/B Testing slow down my site? Barely. All heavy processing happens on our servers, and the plugin integrates with major caching plugins to minimize load. Can I use it with page builders like Elementor or Gutenberg? Yes. Nelio A/B Testing works with all major page builders, including Elementor and the WordPress block editor (Gutenberg). How many tests can I run on the free plan? As many as you want. However, keep in mind that the free plan supports a limited number of page views per month, which means you should probably focus your efforts on one test only. Upgrade to premium to test high-traffic sites, run tests with more variants, and unlock additional premium features. Is my data safe? Nelio A/B Testing does not store sensitive or personal visitor data as part of experiment tracking. The plugin does communicate with Nelio’s cloud services to provide its functionality, and usage and activity information may be collected as described in our Privacy Policy. How often do you release updates? We release new features and bug fixes regularly, ensuring full compatibility with the latest WordPress versions. Also, if you have specific needs or feature requests, we’d love to hear from you , as we actively listen to user feedback and continuously shape our roadmap to bring your ideas to life. Where can I get help? You can get help here: 📖 Official Documentation 💬 Support Forum and Contact Form 🌐 Nelio A/B Testing Website Where do I report security bugs found in this plugin? Please report security bugs found in the source code of the Nelio AB Testing plugin through the Patchstack Vulnerability Disclosure Program . The Patchstack team will assist you with verification, CVE assignment, and notify the developers of this plugin.

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