SFR Directory Analytics

SFR Directory Analytics works with:

• Directorist (free and Pro versions)
• GeoDirectory (free and premium versions)
• Business Directory Plugin (free and premium versions)

The plugin automatically detects which platform you’re using.

SFR Directory Analytics:

• FREE version with full analytics dashboard
• Works with Directorist, GeoDirectory & Business Directory
• Pro version: £8/$8 per year (1 site) or £18/$18 per year (5 sites) with email reports & SEO analysis
• Part of 3-plugin ecosystem (Analytics, Map, Category Display)
• Lifetime license option available

Directorist Analytics (launched November 2025):

• $29/year (1 site) to $89/year (unlimited sites)
• Official Directorist integration
• Traffic source, device, and geographic tracking
• Automatic 30-day GDPR data clearance
• Platform-specific (Directorist only)

Premium Alternatives:

• Typically $29-$89/year
• Often platform-specific only
• Premium-only (no free version)
• May include traffic source tracking and device analytics

Choose based on your platform, budget, and feature needs. We’ve had no reported compatibility issues and our users appreciate having a free option to start with.

Detailed feature comparison →

Yes! They serve different purposes:

Google Analytics 4 shows website-wide traffic, visitor sources, and general behaviour patterns. Essential for understanding your overall web presence.

Directory Analytics shows listing-specific performance, search patterns, category engagement, and directory-specific insights that Google Analytics cannot generate.

Use both for the complete picture of your directory business.

If you want both directory analytics and full website analytics, check out SFR Analytics :

SFR Analytics

SFR Analytics is designed for whole-site reporting (pageviews, visitors, sessions, campaigns, referrers, and more) while staying privacy-focused:

• No cookies
• No third-party tracking scripts
• Data stored locally in your own WordPress database

Use SFR Directory Analytics for directory-specific insights, and SFR Analytics for broader website performance.

Yes, completely free with no time limits or feature restrictions on core analytics.

The free version includes:

• Full analytics dashboard with charts
• Listing performance tracking
• Category analytics
• All time period views (Today, 7 days, 30 days, All Time)
• Real-time tracking

Pro features (optional): PDF reports, CSV exports, custom date ranges, email automation, SEO analysis starting at £8/$8 per year (1 site), or £18/$18 per year (5 sites).

Yes! SFR Directory Analytics is compatible with Directorist (both free and Pro versions). The plugin detects Directorist automatically and tracks listing performance regardless of which version you’re running.

We’ve had no reported compatibility issues with Directorist Pro, and the plugin has been successfully used by Directorist users since launch.

Yes! If you have multiple directory plugins active, SFR Directory Analytics will track all of them simultaneously.

No. Tracking is lightweight and uses WordPress best practices. Data is written efficiently to your database with minimal overhead. The plugin is designed to have zero impact on page load times.

The plugin tracks total page views, not unique visitors. This means if the same person views a listing multiple times, each view is counted.

This is normal and by design! Category views represent total engagement across all listings in that category. When a visitor views a listing, each of its assigned top-level categories also receives a view count. For example, if a listing is in 3 categories and gets 100 views, those 3 categories will each receive 100 views, resulting in 300 total category views. This helps you understand which categories drive the most overall engagement across your directory.

Traffic source, device, and geographic location tracking is available in Directorist Analytics (their premium extension). SFR Directory Analytics focuses on directory-specific insights like listing performance, search trends, and category engagement. We track what directory owners need most without requiring expensive subscriptions.

Yes! Go to Directory Analytics > Settings and enable “Exclude Administrators” to exclude admin views from being tracked.

By default, 90 days of historical data is kept. You can configure this from 7-365 days in the Settings page.

Yes. All data is stored locally in your WordPress database. No personal information is collected – only view counts for pages. The plugin does not track individual users or require cookie consent.

No. Since the plugin only counts page views and doesn’t track individual users or set cookies, it doesn’t affect your cookie consent requirements.

Yes. Each WordPress installation maintains its own independent analytics database. Perfect for using the same plugin across multiple client sites.

The analytics data for that plugin is preserved in the database. If you reactivate the directory plugin later, historical data will still be available.

Yes! SFR Directory Analytics is fully compatible with popular caching plugins including WP Rocket, W3 Total Cache, WP Super Cache, and others.

CSV and PDF export functionality is available in the Pro version. The free version displays all data in beautiful dashboards.

Very minimal. The plugin uses approximately 1KB per 100 views tracked. Even high-traffic sites will see negligible database growth.

Continue using the free version as long as you like

When you need Pro features (reports, exports, email automation), visit our website

Purchase a license (£8/$8 per year for 1 site, or £18/$18 per year for 5 sites, or £10 lifetime for 5 sites)

Install Pro version alongside (or replace) free version

Activate with your license key

14-day free trial with fallback to free.

Your analytics data stays with you. SFR works across Directorist, GeoDirectory, and Business Directory, so switching platforms doesn’t mean losing your analytics history or learning a new tool.

We actively maintain this plugin and respond quickly to issues:

• Free version users: Post in the WordPress.org support forum
• Pro version users: Priority email support
• Critical issues: We aim to release fixes within 48 hours

We test with the major directory platforms, but if you encounter an edge case we haven’t seen, we’ll work with you to resolve it quickly.

Richard Jemmett – WordPress developer with 25+ years web development experience. Co-founded iFootpath (acquired by AllTrails in 2019). Runs multiple successful directory businesses and uses these tools daily.

Support From Richard specialises in directory enhancement plugins. Learn more →