Share a link once, then change where it points — without resending anything. Swirv is a personal link manager for WordPress. Every link lives on your own domain (such as yoursite.com/swirv/download ), and its destination is yours to change at any time. Send a link to 200 people today, swap its targe
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.3 and PHP 7.4.
SourceWordPress plugins · Nov 11, 2026
01 / Source details
Aboutthistool.
Share a link once, then change where it points — without resending anything.
Swirv is a personal link manager for WordPress. Every link lives on your own domain (such as yoursite.com/swirv/download ), and its destination is yours to change at any time. Send a link to 200 people today, swap its target tomorrow, and all 200 land in the new place — no third-party shortener, no resending, and never that “sorry, use this link instead” message.
Passes: a private link for every recipient
A Pass is a personalised version of a link — its own unguessable URL and a reference label (a supporter, a customer, a newsletter). Issue everyone their own Pass and they all inherit the parent link’s target. Change the link once and every Pass follows. Emailed a track download to your supporters, then need to make a tweak? Edit the target once, and every one of them now gets the fix.
What you can do
Redirect links on your own domain, e.g. yoursite.com/swirv/download
Re-point any link after it has been shared — no dead links, no resending
Issue personalised Passes under any link, each with its own private URL
Group links into Campaigns, with optional public campaign pages
Track clicks with daily analytics charts — privacy-first, no visitor IPs stored
Generate QR codes for any link, campaign, or Pass
Run Health Scans to catch dead, redirecting, or slow target URLs
Import and export everything as JSON/ZIP for backups and migrations
Optional prefixless links ( yoursite.com/download ), with clash-checking against existing pages
A companion plugin, Swirv Pro , adds advanced Pass controls — access limits, expiry, self-destruct — and more, for larger libraries and tighter workflows.
Privacy-first by design
Swirv keeps your link and click data on your own site. It never stores visitor IP addresses — a click records only a 2-letter country code — and Swirv URLs are served noindex, nofollow with a no-referrer policy. Detailed click tracking is optional and can be switched off entirely under Swirv → Settings → Data . Full disclosure of the minimal, opt-in external services Swirv can use is in the External services section below.
Swirv stores a 2-letter ISO country code per click, for visitor-country analytics. It derives that code from Cloudflare’s CF-IPCountry request header when present, or otherwise by looking the visitor’s IP up against a local MaxMind GeoLite2-Country database if one has been installed. The raw IP is read only to derive the country code and is never written to the database in any form, hashed or otherwise. With neither source available, the country code is stored empty.
Requests to your target URLs
Swirv makes server-side HTTP requests to the target URLs you have added, in three situations: (1) when you save a Link, Swirv sends a HEAD request to learn the target’s MIME type, used to drive per-link image-target download behaviour; (2) Health scans send HEAD requests when you run them; (3) when a visitor clicks an image-typed Link that has the force-download behaviour active, Swirv fetches the image body server-side and streams it back to the visitor. In all three cases the destination server receives a request from your WordPress site. The save-time HEAD probe sends a User-Agent of Swirv Target Probe/{version} (+{your_site_url}; content-type sniffer) ; the Health-scan and inline-download paths use the default WordPress HTTP API User-Agent. No visitor data, click data, or WordPress account information is sent in the body of these requests.
Cloudflare
Swirv reads Cloudflare’s HTTP_CF_IPCOUNTRY request header when your site is fronted by Cloudflare. Swirv does not send any data to Cloudflare; the header is set by Cloudflare’s edge on incoming requests as part of your site’s existing Cloudflare relationship. The only data Swirv extracts is the 2-letter ISO country code, used for visitor-country analytics on this install. If your site is not on Cloudflare, this code path is inert.
Service: Cloudflare (https://www.cloudflare.com) Terms of service: https://www.cloudflare.com/terms/ Privacy policy: https://www.cloudflare.com/privacypolicy/
MaxMind GeoLite2
Swirv can connect to MaxMind, Inc. to download the GeoLite2-Country database, used to map visitor IP addresses to a 2-letter country code for analytics. The database is stored locally on your server under wp-content/uploads/swirv/geoip/ and every country lookup happens on your server against that local copy; Swirv never sends visitor IP addresses to MaxMind.
Swirv contacts MaxMind only after a site administrator has added their own MaxMind licence key under Swirv → Settings → Analytics → Geography and either (a) clicked the Download / update database now button, or (b) the monthly refresh cron has fired since the key was saved. Without a saved licence key, the cron fires but takes no action and Swirv makes no outbound request to MaxMind.
The licence key you enter is stored on your own server in the WordPress options table (as the swirv_maxmind_license_key option), in the same plain-text form WordPress core uses for other site credentials and API keys; Swirv applies no separate encryption to it. It is never transmitted anywhere except to MaxMind as the license_key parameter of the download request described below. Anyone with read access to your WordPress database (including other plugins running on the site) can read it, so treat your MaxMind key like any other site secret. You can clear it at any time by emptying the field and saving.
When downloading the database, Swirv issues a single HTTPS GET request to https://download.maxmind.com/app/geoip_download with three query-string parameters: edition_id=GeoLite2-Country , license_key={your key} , and suffix=tar.gz . The request uses the default WordPress HTTP API User-Agent (which includes your site URL, per WordPress core). No visitor data, click data, or WordPress account information is sent by Swirv as part of this download request.
Service: MaxMind GeoLite country database (https://www.maxmind.com) Terms of use: https://www.maxmind.com/en/terms-of-use Privacy policy: https://www.maxmind.com/en/privacy-policy GeoLite end-user licence agreement: https://www.maxmind.com/en/geolite/eula
swirv.org
Swirv links the admin to swirv.org (the Swirv project’s marketing and documentation site, operated by Matt Steady) in three places:
The About ↗ submenu item under Swirv in the WordPress admin sidebar opens https://swirv.org in a new tab. This is the Swirv project’s home page — project information, contact details, and links to documentation.
The Swirv Pro ↗ submenu item — visible only when the Swirv Pro companion plugin is not active — opens https://swirv.org/swirvfree/upgrade.html in a new tab. This is the page describing the Swirv Pro companion plugin.
The ★ Swirv Pro badges next to Pro-only features in the admin (the Settings → Analytics tab, the Passes and Analytics admin pages, and the Health Scan page) also open https://swirv.org/swirvfree/upgrade.html in a new tab.
These are user-initiated browser links, not server-side calls. Swirv does not send any visitor data, click data, site URL, or WordPress account information to swirv.org as part of these links — the connection happens in the user’s browser when they click the link. Standard web-server access logs on swirv.org (the visitor’s IP address, user-agent, referer) apply the same as any browser navigation to any site.
Service: swirv.org (the Swirv project’s marketing and documentation site) Terms of use: https://swirv.org/terms.html Privacy policy: https://swirv.org/privacy
A note on uptime-monitor names
Swirv ships a default “exclude monitor traffic” list (Settings → Analytics) containing names such as Pulsetic, UptimeRobot, Better Stack, Hyperping, StatusCake, and Pingdom. These are not external services Swirv connects to. They are text substrings Swirv matches against the User-Agent header of incoming requests to your own site, so that clicks from those uptime monitors are not counted in your analytics. No data is sent to any of these services, and no network connection is made.
Source Code and Bundled Libraries
Swirv ships two minified third-party JavaScript libraries and keeps all custom Swirv JavaScript readable and unminified.
admin/js/chart.umd.min.js is Chart.js 4.5.1. Readable source is available at https://www.npmjs.com/package/chart.js/v/4.5.1 and https://github.com/chartjs/Chart.js/tree/v4.5.1 .
admin/js/qrcode.min.js is node-qrcode 1.5.4, bundled from the browser entry point as an IIFE that exposes window.QRCode . Readable source is available at https://www.npmjs.com/package/qrcode/v/1.5.4 and https://github.com/soldair/node-qrcode/tree/v1.5.4 .
See it in action
Screenshots & previews.
Your links — edit any target after it's shared, with live click counts and one-tap QR codes.Passes — give each recipient their own private URL that quietly follows the parent link.Privacy-first analytics — daily clicks and top countries, with no visitor IPs ever stored.Settings — pick your URL prefix, or drop it entirely for clean yoursite.com/your-link links.Campaign page — a ready-made public landing page for any group of links.Health Scan — catch dead, redirecting, or slow targets before your visitors do.
02 / Source details
Gettingstarted.
01Upload the swirv folder to /wp-content/plugins/ , or install Swirv from the WordPress plugin directory.
02Activate the plugin through the Plugins screen in WordPress.
03Open Swirv in the admin sidebar and create your first link.
Optional: open Swirv → Settings → General before sharing links if you want to change the URL prefix. The default is /swirv/your-link . Prefixless mode is also available, but changing the prefix after sharing links will break URLs already in use.
03 / Source details
Frequently asked questions.
What is the difference between a Link and a Pass?
A Link is a short URL anyone can use. A Pass is a personalised URL under a Link, usually issued to one person, subscriber, customer, or contact. Passes inherit the parent Link target, so changing the Link updates every Pass beneath it.
Does Swirv use a third-party short-link service?
No. Swirv links use your own WordPress domain. If your site is yourband.com , your links are on yourband.com .
Can links live at the top level of my site?
Yes. In Settings → General , turn off the URL prefix to use links such as yoursite.com/download . Swirv checks for clashes with existing WordPress pages and posts before allowing this.
Is click tracking GDPR-compliant?
Swirv avoids storing raw IP addresses and keeps analytics data on your site. Compliance depends on your site, jurisdiction, and privacy policy, so treat this as privacy-friendly design rather than legal advice.
Can I turn off analytics?
Yes. Detailed click tracking is on by default. Go to Swirv → Settings → Data and switch it off; Swirv will stop writing detailed click-event rows and keep only basic counts.
Can I move my Swirv data to another site?
Yes. Swirv → Settings → Data includes JSON/ZIP export and import for campaigns, links, Passes, and optional analytics.
What is the sponsored-link option?
Flagging a Link as sponsored makes Swirv serve the redirect with rel="sponsored" signalled via the standard RFC 8288 Link HTTP header, plus X-Robots-Tag: noindex, nofollow, noarchive and Referrer-Policy: no-referrer . The visitor still gets a normal 302 to the affiliate destination — no interstitial page. For SEO disclosure, the right place for rel="sponsored" is on the link anchor in your source page, not on the redirect target.
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