TrueMetriks Analytics

Here is your revenue page. See total revenue drilled down to the exact source, campaign, ad, or email that produced it – each with its own real ROAS, spend, and profit.

Here is funnel reporting. Build any funnel and drill into how it performs step by step, so you see exactly where visitors convert and where they drop off.

Here is your main overview. Your complete store performance in one place – traffic, revenue, conversion rate, and new versus returning buyers.

Here is the TrueMetriks Chrome extension. It puts your true ROAS, cost per lead, cost per sale, and profit directly inside your Facebook Ads Manager and Google Ads dashboards.

The tracking that feeds it

• Every order is captured. The plugin hooks WooCommerce at the order level, so anything that creates an order fires a conversion – including one-click upsells and custom checkout flows. No more invisible revenue.
• Conversions are recovered after cookies clear. A shopper clicks your Facebook ad on Tuesday and buys on Friday with their cookies wiped – the plugin saved the original click at checkout and replays it on the server-side sale, so Facebook still gets the credit.
• Your ad platforms see real attribution. Click IDs and UTMs are matched to each purchase and sent server-side to Facebook Conversions API, Google Ads, GA4, and TikTok (coming soon), with full customer identity for stronger matching.
• No duplicate events. TrueMetriks sends conversions server-side only, so you can remove the Facebook Pixel and stop double-counting.
• Your catalog syncs to Facebook automatically. Connect a Facebook Product Catalog and every WooCommerce product you create, update, or delete pushes through on its own, ready for Advantage+ and Dynamic Product Ads.
• One plugin instead of four. It replaces the usual stack of a Pixel plugin, a Google Analytics plugin, a Google Ads conversion plugin, and a catalog plugin – and it does not break every time WooCommerce updates.

See what our customers did

Stores and media buyers running their tracking and analytics on TrueMetriks have tripled store revenue, scaled past $100k a month, and cut cost per lead from $70 to $12. Read and watch their stories at https://truemetriks.com/testimonials/

Part of the TrueMetriks platform

This plugin is the WooCommerce on-ramp to TrueMetriks – a complete analytics, server-side tracking, and conversion-attribution platform for performance marketers. The plugin sends the clean events; the TrueMetriks dashboard and Chrome extension are where you finally see your true numbers – real ROAS, real cost per lead, full customer journeys, and which ads, funnels, and products actually make you money.

Requires a TrueMetriks account

TrueMetriks Analytics connects your store to your TrueMetriks account. New to TrueMetriks? Start a 14-day free trial at https://app.truemetriks.com/signup – no credit card required. Then click “Sign in with TrueMetriks” inside the plugin to connect.

External services

This plugin connects your site to TrueMetriks so it can track your store and send your analytics and conversion data to the ad platforms you choose.

• TrueMetriks (app.truemetriks.com) – when you click “Sign in with TrueMetriks”, the plugin links your site to your TrueMetriks account. The Privacy card in the plugin settings also reads and saves your privacy mode here. No analytics events are sent to this address. Terms: https://truemetriks.com/terms – Privacy: https://truemetriks.com/privacy
• Your TrueMetriks tracker – your store’s page views and WooCommerce events are sent to TrueMetriks through your own first-party tracking address, then on to the platforms you connect, such as Facebook, Google, GA4, and TikTok (coming soon). Terms: https://truemetriks.com/terms – Privacy: https://truemetriks.com/privacy

Privacy policy: https://truemetriks.com/privacy