UTM Tracker for Gravity Forms

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About this tool

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them. The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up. Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries. Why UTM Tracker? Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search Reports included — a live attribution dashboard with interactive charts, right inside WordPress Campaign tools — a visual URL Builder with saved templates and print-ready QR codes Developer friendly — REST API, JavaScript API, shortcodes, and hooks Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services What gets captured UTM parameters — utm_source , utm_medium , utm_campaign , utm_term , utm_content , utm_id Advertising click IDs — Google Ads ( gclid , gbraid , wbraid ), Meta ( fbclid ), Microsoft ( msclkid ), TikTok ( ttclid ), LinkedIn ( li_fat_id ), X/Twitter ( twclid ) Custom parameters — add your own URL keys such as affiliate , coupon , or salesperson ; they appear automatically in the URL Builder, Templates, and field setup Landing pages & page context — first and current landing page, page URL, title, path, and query string Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you. Attribution & traffic channels Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead. Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search , which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms. Reports dashboard A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests. Campaign tools URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy Templates — save complete campaign links as reusable templates with search, duplicate, and a default QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser Admin toolbox Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days). For developers JavaScript API — the global UTMTracker object: get() , getAll() , has() , clear() , and attribution helpers REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values Dynamic shortcodes — for example [utm_source] or [landing_page] Action & filter hooks — customize parameters, cookie behavior, field aliases, and more Full documentation lives in the Developer tab under UTM Tracker settings. Privacy & performance Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages. For direct support, email admin@auxanoglobalservices.com. External Services The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL, software versions, time zone, and whether your site uses HTTPS) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted. Third-Party Libraries All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests. Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files. qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED. Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels

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Getting started

Quick start (recommended) Install the plugin from Plugins → Add New , or upload the folder to /wp-content/plugins/ , then activate it. Make sure Gravity Forms is installed and activated. The Get Started wizard opens automatically — pick a form, choose the values to capture, and click Finish . The hidden fields are created for you and tracking is on. Manual field setup Open UTM Tracker → Settings , turn on the tracking options you need, and set your cookie duration and attribution model. In Gravity Forms, add a Hidden field for each value you want to capture. On each hidden field, enable Allow field to be populated dynamically and enter the exact Parameter Name (for example utm_source , gclid , or traffic_channel ). The field label can be anything. Test with a campaign URL such as https://example.com/contact/?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale , then check UTM Tracker → Debug .

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Frequently asked questions

Do I need to know how to code? No. The Get Started wizard and One-Click Field Setup create the required hidden fields for you, and everything is configured from the admin screens. The developer APIs are optional extras. Does the field label matter in Gravity Forms? No. Only the Parameter Name needs to match the tracking key exactly (for example utm_source ). The label can be anything you like. Does it work with AJAX and multi-page forms? Yes. Hidden fields are refreshed when a form is rendered, on each page of a multi-step form, and again at submission — including AJAX-powered forms and multiple forms on one page. Can I see UTM values in my notification emails? Yes. Use merge tags in any Gravity Forms notification or confirmation — for example {utm_tracker:utm_source} in the subject line, or {utm_tracker:summary} in the body to print the lead’s whole attribution block. The tags are listed in the merge tag drop-down of the form editor and resolve from the entry’s hidden fields, falling back to the visitor’s live tracking values when the form has no matching field. Can I track custom URL parameters? Yes. Add your parameter names one per line under UTM Tracker → Tracking → Custom Parameters , then create matching hidden fields (for example affiliate , coupon , salesperson ). What is the difference between First Touch and Last Touch? First Touch locks cookie values to the visitor’s first detected campaign, so you always know how they originally found you. Last Touch updates values whenever new campaign parameters appear, so the most recent campaign is recorded. How does Traffic Channel Detection work? The plugin reviews click IDs, UTM source/medium, and the referrer hostname to assign a channel such as Paid Search, Organic Social, or AI Search. Does it detect AI Search traffic? Yes. Visits are classified as AI Search when the UTM values or referrer match known AI platforms — including domain-style sources such as chatgpt.com or perplexity.ai , which AI platforms append to their outbound links. Where is the tracking data stored? In first-party cookies in the visitor’s browser and, once a form is submitted, in the Gravity Forms entry in your own WordPress database. Nothing is sent to external services. What happens to my data when I uninstall? By default nothing is deleted, so a reinstall picks up where you left off. To remove everything, enable Delete all plugin data when the plugin is uninstalled under UTM Tracker → Settings → Import / Export first. Will it slow down my site? No. The frontend tracker is a single dependency-free script that loads with the non-blocking defer strategy and makes no external requests. How do I test that tracking is working? Open UTM Tracker → Debug , or add ?utgf_debug=1 to any page URL while logged in as an administrator. Use UTM Tracker → Cookies (or ?utgf_cookie_manager=1 ) to inspect and clear stored values. Is there a developer API? Yes — the UTMTracker JavaScript object, dynamic shortcodes, WordPress hooks, and the REST endpoint /wp-json/utm-tracker/v1/current . See the Developer tab for full documentation. How do I get support? Email admin@auxanoglobalservices.com or post on the support forum .

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