Equiroof – Fair Housing Language & Rental Fee Disclosure
Property listings are advertisements, and real estate advertising has two growing problems. 1. Discriminatory wording, even when nobody meant it. Under fair housing advertising rules, a listing can be a problem if an ordinary reader would understand it as showing a preference for, or against, a grou
Property listings are advertisements, and real estate advertising has two growing problems.
1. Discriminatory wording, even when nobody meant it. Under fair housing advertising rules, a listing can be a problem if an ordinary reader would understand it as showing a preference for, or against, a group of people. Phrases like “perfect for young professionals”, “adults only” or “no section 8” can create real risk. AI-written listing copy makes these slips easier to miss.
2. Hidden “junk” fees. Rentals are often advertised with a low base rent while trash, amenity, admin or tech fees are added later. A growing number of places now expect advertised rent to include mandatory recurring fees.
Equiroof gives agents, brokers, landlords and property managers practical tools for both, right inside WordPress.
Fair housing language checker
- Live check in the block editor. A “Listing check” panel scans the title, excerpt and every block as you type, explains why a phrase was flagged and suggests neutral wording. Click “Show in content” to jump to the block.
- One-click fixes. Where a like-for-like alternative exists, replace the phrase with one click, for example “master bedroom” becomes “primary bedroom” and “no pets” becomes “assistance animals welcome; no other pets”.
- Approved exceptions. Mark a phrase as reviewed for a single listing, such as “55+ community” for qualifying senior housing, so it stops being flagged there while every other listing is still checked.
- Two levels. “Likely issue” for wording that states who may or may not live in a home, and “Review context” for phrases that are often fine but can signal a preference, such as “near church” or “master bedroom”.
- More than 130 built-in phrases covering familial status, age, sex, disability, race, color, national origin, religion, source of income and steering.
- Pre-publish summary, with an optional confirmation step before content with likely issues can be published.
- Site audit under Equiroof > Audit scans all existing content in batches and lets you export the findings to CSV.
- Status column, filter and bulk re-check in your post and page lists show which listings are clear, need review or have likely issues.
