ROAS Tool Kits is the ultimate attribution, qualitative analytics, and catalog infrastructure for modern media buyers and traffic arbitrage marketers. Whether you are scaling WooCommerce E-commerce or running high-volume Advantage+ Arbitrage campaigns, this plugin restores your attribution data, log
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.0 and PHP 8.0.
SourceWordPress plugins · Oct 19, 2026
01 / Source details
About this tool.
ROAS Tool Kits is the ultimate attribution, qualitative analytics, and catalog infrastructure for modern media buyers and traffic arbitrage marketers. Whether you are scaling WooCommerce E-commerce or running high-volume Advantage+ Arbitrage campaigns, this plugin restores your attribution data, logs precise behavioral analytics, and seamlessly generates the XML feeds Meta and TikTok need to scale your ads.
Core Free Features
Host-Native Conversions API (CAPI): Route server-side events directly through your own WordPress host. No third-party servers like Stape.io or Google Cloud required.
Unified Catalog Feeds: Instantly generate compliant XML feeds for Meta (Blog Posts & Products), Google Merchant Center, and TikTok Ads Manager.
Meta & TikTok Core: Global tracking for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase/CompletePayment.
Microsoft Clarity Hub: Direct, completely free integration for user behavior recordings and heatmaps with zero traffic limits.
Google Hub: One-click deployment for Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Remarketing, and Consent Mode v2.
Dual-Routing Events: Automatically push all standard Meta Pixel events directly into GA4 and TikTok simultaneously.
Premium Features (PRO)
[PRO] Advanced Resource Hinting Matrix: High-priority preconnecting and DNS prefetching algorithms injected at priority 1 to accelerate ad tracking handshakes by 100-300ms.
[PRO] Main-Thread Delay Staggering: Postpones scroll and time monitoring loops until after window paint completion to dramatically optimize TBT and TTI page speeds.
[PRO] Clarity Smart Custom Tags: Automatically pushes exact traffic source taxonomies and custom metrics into Microsoft Clarity to filter video playbacks by ad performance.
[PRO] Ad-Blocker Bypass Proxy: Routes frontend JavaScript tracking data to an internal WP endpoint to completely bypass strict browser ad-blockers and recover up to 30% of missing data.
[PRO] TikTok Events API: Route high-intent events server-side to TikTok using Long-Term Access Tokens for maximum attribution accuracy.
[PRO] GA4 Server-Side API: Dual-routes custom events directly to Google’s servers using the Measurement Protocol API secret to restore data lost to iOS tracking restrictions.
[PRO] Automatic Advanced Matching: Automatically detects logged-in WordPress/WooCommerce users, hashes their emails securely, and injects them into the Meta/TikTok pipeline to boost Event Match Quality (EMQ).
[PRO] UTM & Click ID Persistence Engine (v6.1): Bulletproof cross-session tracking. Captures UTMs, fbclid, gclid, and ttclid to dynamically stitch them into outbound links or send them directly into CAPI server payloads.
[PRO] Real-Time Feed Invalidation: Move beyond basic 12-hour caching. The XML catalog instantly self-destructs the millisecond a product price changes, goes out of stock, or is moved to the trash, saving wasted ad spend.
[PRO] Algorithmic Event Optimization (VBO): Assign custom monetary values to high-intent micro-conversions (scroll depth, time on site) to train the Meta and TikTok algorithms for higher-quality traffic using Value-Based Optimization.
[PRO] Event Deduplication: Automatically generates and passes synchronized event_id hashes between the browser and server to prevent double-counting.
[PRO] High-Intent Custom Triggers: Fire granular events (Scroll Depth 50/70% with passive listeners, Time on Site up to 5 minutes, Multi-PageViews, and Composite Triggers) to Meta, TikTok, GA4, and Google Ads.
[PRO] Advanced Feed SEO: Automatically pulls Yoast SEO titles and primary categories into your XML Catalog fields.
[PRO] Negative Exclusion Audiences: Server-side tracking for WooCommerce Order Refunded and Order Cancelled events.
See it in action
Screenshots & previews.
The Unified Catalog Feed Engine showing restored UI note blocks.The Meta Core Setup and Host-Native CAPI configuration.The High-Intent Event Control Center with custom value configuration arrays.The Advanced Google Hub and UTM Persistence toggles.The New Microsoft Clarity Hub setup tab.
02 / Source details
Frequently asked questions.
My pixel is firing properly on the site, but events aren’t registering in Meta. What is wrong?
Even if the plugin is sending events perfectly, Meta will drop them if your domain is not authorized. You must verify your domain inside your Meta Business Settings. Once verified, go to your Events Manager, locate the Aggregated Event Measurement (or Web Event Configurations) tab, and assign your pixel and specific events (like Purchase, Lead, or AddToCart) to that verified domain.
Do I need a developer, Stape.io, or Server-Side GTM to use the Conversions API (CAPI)?
Not at all. ROAS Tool Kits features a 100% Host-Native CAPI routing engine. It securely processes and pushes the server payloads directly from your existing WordPress hosting server environment, saving you monthly third-party server costs and bypassing browser ad-blockers.
How does the plugin handle duplicate tracking (Deduplication) between the browser and server?
The plugin automatically generates unique, unified event_id structures (e.g., pur_1234) and passes them simultaneously to both the browser pixel and the server-side API. Meta and TikTok’s algorithms use this exact ID to perfectly deduplicate the events, ensuring your campaign ROAS remains highly accurate and avoids double-counting.
How does the Ad-Blocker Bypass Proxy work?
Standard ad-blockers block requests going to standard tracking URLs. The Pro version utilizes a custom internal REST API endpoint (/wp-json/roas-analytics/v1/track/). Events are sent to your own domain first (which ad-blockers ignore), and then your server securely routes the data to Meta CAPI, TikTok Events API, and GA4.
Will the AddToCart and Purchase tracking work with my custom theme or page builder?
Yes. Our embedded JavaScript tracking engine utilizes a robust, double-layered DOM scraping technique to detect high-intent events. If your custom theme uses unique HTML structures that block standard scraping, the plugin automatically falls back to an absolute PHP-injected value directly from the database, guaranteeing your conversion values never drop to zero.
What is UTM Persistence, and why do I need it?
When running multi-step funnels or cross-domain campaigns, page builders and redirects can sometimes strip UTM parameters before a user actually converts. The UTM Persistence Engine stores utm_source, fbclid, gclid, and ttclid inside browser cookies to protect your attribution across subdomains and long user sessions.
Are the XML Feeds compatible with Meta Advantage+ and Google Ads?
Yes! The plugin generates live endpoints (/feed/meta-catalog/ and /feed/meta-products/) that perfectly match the required strict formatting for Meta Commerce Manager, Google Merchant Center, and TikTok Catalog Manager. It also automatically syncs your stock status and pricing.
How do I get Yoast SEO titles and categories into my XML Feed?
The Free version pulls standard WordPress titles and categories. If you upgrade to Pro, the feed engine automatically detects Yoast SEO (or standard WP hierarchy) and injects your optimized SEO titles into the custom_label_0 field, and your primary categories into the custom_label_1 field in your Meta Catalog. Ensure you map these custom fields correctly when setting up your Data Source in Meta Commerce Manager.
Why is Meta/TikTok rejecting my XML Feed URL?
If the ad platform returns an error when you paste your URL, you simply need to flush your permalinks. Go to your WordPress Dashboard > Settings > Permalinks, and click “Save Changes” at the bottom. Test the URL in your browser to verify you see raw XML code, and then paste it into your Ad Manager.
How does the Real-Time Stock Invalidation work for feeds?
Instead of waiting 12 hours for a cache refresh, the real-time invalidation engine instantly clears your product feed cache the moment you update a price or stock status in WooCommerce, ensuring your dynamic ads never display outdated information to a customer.
Do the High-Intent Custom Events go to Google Analytics 4?
Yes! If you enable GA4 or Google Ads in the Google Hub tab, all High-Intent events (like ScrollDepth70, TimeOnSite3Min, PageView3, and Composite Triggers) are dual-routed. They will fire to Meta, TikTok, and Google automatically, allowing you to build identical high-intent retargeting audiences.
Can I use my custom parameters to filter Microsoft Clarity recordings?
Yes, if you are a PRO user! The plugin automatically pipes your dynamic traffic_source, custom events, and composite milestones directly into Clarity as Custom Tags. You can load your Clarity dashboard and instantly filter playbacks to only show users arriving from specific paid ad channels who engaged deeply with your content.
Will all these pixels slow down my website layout?
No. Version 1.7.4+ introduces critical main-thread offloading. We inject high-priority DNS Resource Hints at priority 1 to establish server connections instantly in the background, minimizing render-blocking load.
Is the tracking compliant with GDPR and European traffic?
Yes, the plugin includes a native dashboard toggle for Google Consent Mode v2, which enforces standard analytical security parameter protocols natively before firing tracking tags.
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