SJRubel Product Feed Generator
SJRubel Product Feed Generator turns your WooCommerce catalog into ready-to-submit product feeds for Google Shopping , Meta / Facebook Catalog , Shopify , and OpenAI-compatible AI shopping feeds — without spreadsheets, manual exports, or custom code. Build a feed once with the guided feed wizard, an
SJRubel Product Feed Generator turns your WooCommerce catalog into ready-to-submit product feeds for Google Shopping , Meta / Facebook Catalog , Shopify , and OpenAI-compatible AI shopping feeds — without spreadsheets, manual exports, or custom code.
Build a feed once with the guided feed wizard, and the plugin keeps it fresh on a schedule you control. Every feed is written in the structure its destination actually expects: a real Google Merchant XML feed with the g: namespace, a genuine Shopify product-import CSV using Shopify’s own column headers, a structured JSON schema built for AI shopping agents , and plain CSV / JSON for any other platform that accepts structured product data.
Quick facts — Plugin type: WooCommerce extension · Feed formats: XML, CSV, JSON, JSON Lines (.txt) · Built-in marketplace profiles: Google Shopping, Facebook/Meta Catalog, Shopify, OpenAI · Automation: scheduled WP-Cron regeneration · Compatibility: WooCommerce High-Performance Order Storage (HPOS) · License: GPLv2+
Why store owners use it
- One catalog, every channel. Map your WooCommerce products once and export them to Google Shopping, Facebook/Instagram, Shopify, and AI shopping surfaces from a single dashboard.
- No guesswork on formatting. Each marketplace profile ships with the correct field names and file structure out of the box — Google’s g: namespace tags, Shopify’s exact CSV headers, a structured OpenAI/AI-agent JSON schema.
- Filter before you export, not after. Send only the products each channel should see — in stock, on sale, above a price floor, missing no required data — instead of hand-editing a spreadsheet.
- It stays current on its own. Turn on scheduled regeneration per feed and the file at your feed URL updates automatically; marketplaces polling that URL always see fresh data.
Feed formats & where they go
Format What it produces Typical destination
XML Google Merchant–style RSS 2.0 feed with g: namespace tags Google Shopping / Google Merchant Center
CSV (Shopify profile) Shopify’s own product-import column set (Handle, Body (HTML), Variant SKU, Variant Grams, etc.) Shopify catalog import
CSV (generic) Plain, column-mapped CSV built from your field mapping Facebook/Meta Catalog bulk upload, spreadsheets, custom tools
JSON (OpenAI profile) Structured {schema_version, updated_at, products[]} payload with normalized availability and numeric fields OpenAI-style / AI shopping agent feeds
