Track Combo — Conversions API for WooCommerce

Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.

Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.

What the plugin does

• Injects the Track Combo web tag in the storefront <head> .
• Exposes window.tcWoo with structured product, cart, order, and customer data so events do not depend on DOM scraping.
• Registers a native WC_Webhook that sends order.updated to the Track Combo backend when the order reaches the purchase status you choose.
• Deduplicates purchase between the client-side complement_data event and the server-side webhook using the order ID as transaction_id .
• Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.

Events sent

• page_view , search , view_item_list , view_item
• add_to_cart , initiate_checkout , add_shipping_info , add_payment_info
• complement_data (client-side on thank-you page, merged server-side)
• purchase (server-side via webhook — reliable even when the browser tab is closed)

Why Conversions API

Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.

Why Track Combo instead of multiple plugins

• One plugin instead of one per ad network.
• One dedupe boundary handled by Track Combo — no event_id mismatches.