The FinderPress tool directory
WordPress plugin
UTM Master
UTM Master helps you capture and preserve UTM parameters in cookies for attribution and tracking. Features include: Auto-save UTM parameters ( utm_source , utm_medium , etc.) Support for custom UTM parameters Append UTM to all site links and CTAs GDPR-compliant consent banner Shortcode to retrieve c
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 5.0 and PHP 7.2.
SourceWordPress plugins · Oct 18, 2026
01 / Source details
About this tool.
UTM Master helps you capture and preserve UTM parameters in cookies for attribution and tracking. Features include:
- Auto-save UTM parameters ( utm_source , utm_medium , etc.)
- Support for custom UTM parameters
- Append UTM to all site links and CTAs
- GDPR-compliant consent banner
- Shortcode to retrieve current and original UTM values
See it in action
Screenshots & previews.
02 / Source details
Getting started.
- 01Upload the plugin to the /wp-content/plugins/ directory.
- 02Activate it from the ‘Plugins’ menu in WordPress.
- 03Configure settings from the UTM Master menu.
03 / Source details
Frequently asked questions.
Can I use shortcodes to show UTM values?
Yes. Use [utm_master get="utm_source"] . You can also use entry_utm_source to show the first/original value.
How do I add custom parameters?
Go to UTM Master → Settings , and enter custom parameter names.
Keep exploring
