WBD Conditional Blocks adds a “Conditional Visibility” panel to the settings sidebar of every block in the WordPress block editor — not just a special block of its own. Turn it on, add one or more conditions, choose AND/OR logic, and the block will only render for visitors who match your rules. Ever
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.5 and PHP 7.4.
SourceWordPress plugins · Oct 18, 2026
01 / Source details
About this tool.
WBD Conditional Blocks adds a “Conditional Visibility” panel to the settings sidebar of every block in the WordPress block editor — not just a special block of its own. Turn it on, add one or more conditions, choose AND/OR logic, and the block will only render for visitors who match your rules. Everything in this plugin is free.
Why WBD_Conditional_Block
Works on any block. Paragraphs, images, buttons, columns, WooCommerce blocks, third-party blocks — if it’s a Gutenberg block, it can be made conditional.
Lightweight. No bloated block library, no page builder — just the visibility layer, on top of the blocks you already use.
Everything is free. Every condition type below, AND/OR logic, analytics, and A/B testing are included at no cost.
Condition types
Login Status — logged in vs. logged out
User Role — Administrator, Editor, Subscriber, WooCommerce Customer, or any custom role
Device Type — Mobile, Tablet, Desktop
Date/Time — a specific date range, or a recurring day of the week (with optional time window) — great for countdowns and limited-time sales
Page/Post Type — front page, blog index, search results, 404, any archive, specific post types, or specific posts/pages by name
Geolocation — show content to visitors from specific countries (uses a CDN header when available, e.g. Cloudflare, with a cached free API fallback)
Browser — Chrome, Firefox, Safari, Edge, Opera
Operating System — Windows, macOS, Linux, iOS, Android
Referrer URL — traffic from Google, Facebook, direct visits, or any custom domain
Query String — show content when a URL parameter is present (e.g. ?source=facebook )
Cookies — match a visitor’s cookie name/value (e.g. “has visited before”)
Language — the site’s active locale or the visitor’s browser language
A/B Test Variant — randomly (and consistently) split visitors 50/50 between two versions of a block, then compare performance in the built-in analytics
AND / OR logic
Combine multiple conditions on one block and choose whether all of them must match (AND) or any of them (OR).
Conditional Group block
Need to hide several blocks together, or wrap content that doesn’t have its own settings panel? Add the Conditional Group block, drop any blocks inside it, and apply one rule set to the whole group.
Built-in analytics
Every conditional block reports how many times it was shown vs. hidden. View daily trends and per-block totals — including the A/B variant split — from WBD_Conditional_Block → Analytics in your dashboard. No data leaves your site.
White-label
Rename the plugin’s dashboard menu and pages to your own brand from WBD_Conditional_Block → Settings — handy for agencies building on client sites.
Development
Public source code repository: https://github.com/wpbranddigital/wbd-conditional-block
Build Instructions:
01npm install
02npm run build
03npm run start (development) WBD Conditional Block is built using @wordpress/scripts.
External services
This plugin connects to a free external geolocation API ( ip-api.com ) to determine a visitor’s country when the “Geolocation” condition is used. It sends the user’s IP address to the API to obtain their country code, allowing the block visibility rules to work. The results are cached per IP to minimize requests. This service is provided by Artia International (ip-api.com). Please review their Terms of Service and Privacy Policy .
02 / Source details
Getting started.
01Upload the wbd-conditional-block folder to /wp-content/plugins/ , or install directly from Plugins → Add New.
02Activate the plugin through the “Plugins” screen in WordPress.
03Open any post or page in the block editor, select a block, and open the “Conditional Visibility” panel in the settings sidebar (right-hand panel).
04Enable it, add a condition, and publish. That’s it.
03 / Source details
Frequently asked questions.
Does this work with any theme?
Yes. The plugin only affects whether a block’s HTML is output; it doesn’t change markup or styling, so it works with any block theme or classic theme that supports the block editor.
Does this slow down my site?
No. All checks run in plain PHP with no database queries in the common cases, and the geolocation lookup (the only condition that can call an external service) is cached per visitor for 12 hours.
Can I use this with WooCommerce?
Yes — the WooCommerce condition type is built in and only activates when WooCommerce is installed and active.
Where is analytics data stored?
In a small table in your own WordPress database. No data is sent anywhere else.
What happens to a block if I deactivate the plugin?
It simply renders normally again (unconditionally visible). No content is deleted; the condition settings stay stored on the block and reappear if you reactivate the plugin.
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