Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)? If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they a
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 5.6.
SourceWordPress plugins · Oct 18, 2026
01 / Source details
About this tool.
Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)?
If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders.
🚀 Key Features at a Glance
If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup:
Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding.
For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup.
Elementor and Gutenberg Integration – For quick element, widget, and block visibility control.
360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection.
Advanced Conditional Logic – Unlimited visibility rules based on visitor data.
WooCommerce Integration – Target buyers by location, cart items, history, or total spend.
Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages.
🌍 360° Geolocation – Straight Out of the Box
Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms.
Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents.
Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains.
Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions.
Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences.
And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. Discover all geolocation capabilities >>
🛠️ Elite Visibility Control for All Page Builders
Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else:
Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container.
Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks.
For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more.
🧪 Built-In A/B Testing & Conversion Analytics
Run split tests on any page element and measure exactly which version converts better — directly inside WordPress, no third-party tools required.
Test Anything – Headlines, CTAs, images, entire sections, pop-ups, or any trigger-based content element.
Built-In Conversion Tracking – Define your own conversion goals and measure results per version, right inside your dashboard.
Two Report Views – Analyze results by conversion goal or by trigger, depending on what question you’re trying to answer.
Cache-Compatible – Tests run reliably even on fully cached sites, with no impact on page speed.
Learn more about A/B Testing >>
WHY MARKETING EXPERTS CHOOSE IF-SO
100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching.
Built-In A/B Testing & Analytics: Run split tests on any page element and track exactly which version converts — views, conversions, and conversion rate per version, right inside your WordPress dashboard. No Google Analytics setup required.
Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code.
HOW IT WORKS
Using Elementor or Gutenberg
01Select any widget, element, or block in your editor.
02Open the If-So Conditions panel on the side menu.
03Choose your condition (e.g., Geolocation -> Country is United States ) and input the variation.
Using Any Other Page Builder
04Go to the If-So dashboard and click Add New Trigger .
05Select your target rules and enter the personalized version.
06Define your default fallback content.
07Copy the shortcode and place it anywhere on your layout.
Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience.
🌍 Geotargeting: * Country-level detection – Target visitors by country. * City-level precision – Personalize down to specific cities. * State & Region tracking – Adapt content by state or province. * Continent grouping – Apply broad rules for entire continents. * IP Address & Ranges – Filter or target specific IP networks.
📣 Traffic & Marketing: * UTM Parameters – Target by Source, Medium, Campaign, and Content. * Google Ads Campaigns – Personalize dynamically via GCLID tracking. * Referral Site URL – Display content based on the originating site. * Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. * URL Query Strings – Read custom parameters straight from the URL.
👤 Visitor Behavior: * Logged-in Status – Swap elements for members vs. public guests. * WordPress User Roles – Tailor views for Admins, Authors, or Customers. * New vs. Returning – Welcome fresh eyes or reward repeat visitors. * Page View Frequency – Trigger shifts based on site interaction history. * Dynamic A/B Testing – Set automated split percentage distribution.
🕒 Time & Context: * Exact Date & Time – Schedule time-sensitive sales or deadlines. * Weekly Schedules – Set recurring hours or daily specials. * Local Time Zone – Display schedules aligned with the visitor’s clock. * Current Page Path – Set contextual triggers for specific sections. * Custom Sessions – Store temporary parameters during user visits.
💻 Technology & Data: * Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. * Browser & OS – Target Chrome, Safari, iOS, Android, and more. * Language Detection – Read browser languages automatically. * Cookies & Local Storage – Hook into your own custom browser data.
🔌 E-Commerce & Extensions: * Show/Hide Products by Location – Restrict or display specific items based on regional availability. * WooCommerce Cart Products – Target specific items chosen by shoppers. * WooCommerce Cart Value – Upsell dynamically based on total cart value. * WooCommerce Order History – Identify and reward high-value lifetime buyers. * Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. * Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash.
👤 Behavioral Audiences & User Segmentation
Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. Learn more about Audiences >>
🚀 Powerful Extra Features
Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress:
Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. See DKI options >>
User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. Learn more >>
Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. Learn more >>
Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. Learn more >>
See it in action
Screenshots & previews.
Dynamic triggers - works with all page builder usersDynamic Gutenberg BlocksDynamic Elementor ElementsThe conditionsBuilt-in statsDynamic Keyword Insertion (DKI) shortcodesCompatible with caching pluginsUser segmentationUser-self selection fieldThe recurrence optionDynamic trigger
02 / Source details
Getting started.
01Go to your WordPress Control Panel.
02Click “Plugins”, then “Add New”.
03Enter “ifso” as the search term and click “Search Plugins”.
04Download and install the If-So Dynamic Content plugin.
05Click the “Activate Plugin” link.
06Find the “IfSo” tab on your WordPress admin menu and click “Add new” to start creating rules.
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Frequently asked questions.
How is If-So different from basic Elementor visibility add-ons?
Most Elementor add-ons simply use CSS to hide elements, meaning the code still loads behind the scenes, and server-side caching will often display the wrong version to the wrong user. If-So uses an optimized rendering architecture that completely bypasses static page-cache limits while maintaining blazing-fast performance.
How accurate is the Geolocation tracking?
Extremely accurate. We use a premium, regularly updated IP-to-location database to ensure your visitors are correctly matched to their precise country, state, or city across global networks.
Can I use If-So with any WordPress theme?
Yes. If-So operates independently of your theme architecture. It works flawlessly across all standard-compliant WordPress themes and custom setups.
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