Mailaura Newsletter connects your WordPress site with Mailaura , the AI-powered email marketing platform. Manage subscribers, trigger RSS campaigns, and automate WooCommerce e-commerce emails — all from your WordPress dashboard. Key Features Newsletter Signup Forms — Shortcodes and Gutenberg blocks
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.0 and PHP 8.0.
SourceWordPress plugins · Oct 25, 2026
01 / Source details
Aboutthistool.
Mailaura Newsletter connects your WordPress site with Mailaura , the AI-powered email marketing platform. Manage subscribers, trigger RSS campaigns, and automate WooCommerce e-commerce emails — all from your WordPress dashboard.
Key Features
Newsletter Signup Forms — Shortcodes and Gutenberg blocks for subscriber signups
RSS Campaign Trigger — Instantly trigger RSS campaigns when new posts are published
RSS Exclude Tags — Keep selected WordPress tags out of RSS feeds and RSS campaigns
Email Delivery — Route all WordPress emails (password resets, WooCommerce orders, admin notifications) through Mailaura via AWS SES for reliable delivery
Development Mode Local Inbox — Capture WordPress emails locally for safe testing without real delivery
Branded Email Templates — Wrap all outgoing WordPress emails in a consistent Mailaura-branded layout
Shortcodes
[mailaura_signup] — Newsletter signup form
[mailaura_signup list_id="xxx"] — Form for a specific list
When WooCommerce is active, the plugin can send the following events to Mailaura for automated emails:
Abandoned Cart — Cart contents, items, prices, and recovery URL
Order Confirmation — Order details, items, totals, and shipping address
Shipping Update — Tracking number, carrier, and delivery date
Review Request — Product details after order completion
New Product — Product info when new products are published
Flash Sale — Sale details when products go on discount
Requirements
WordPress 6.0 or higher
PHP 8.0 or higher
A Mailaura account with an API key
External services
This plugin connects to Mailaura (https://www.mailaura.io), the email marketing platform operated by AdSimple GmbH, to deliver all of its functionality. The plugin is a client for the Mailaura service and cannot work without a Mailaura account and API key, which you provide on the plugin’s settings screen. Requests are authenticated with that API key and are sent to the Mailaura REST API ( https://www.mailaura.io/api/v1/... ).
The plugin contacts Mailaura in the following situations, and sends only the data needed for each:
When a visitor submits a signup form (shortcode, block, popup, or a connected form plugin such as Contact Form 7, WPForms, Gravity Forms, Elementor or MemberPress): the subscriber’s email address, optional name, chosen list, tags and consent status are sent to create or update the subscriber.
When you load the plugin’s admin screens or test the connection / sync lists / fetch branding: your API key is sent to retrieve your account’s lists, subscriber counts, branding (logo and colors) and delivery status. No visitor data is sent for these requests.
When a post is published (RSS campaign trigger) or you create a newsletter from a post: the post’s public RSS feed URL and identifiers are sent so Mailaura can process the matching RSS campaign.
When WooCommerce integration is enabled: customer and order details (email, name, order contents, totals, shipping data) and abandoned-cart contents are sent so Mailaura can run the e-commerce automations you enable. Each event is only sent if you turn it on.
When Email Delivery is enabled: outgoing WordPress emails ( wp_mail() — recipient, subject, body and attachment metadata) are routed through Mailaura (AWS SES) instead of the local mail server, so they can be delivered and tracked. Attachments are always forwarded; whether they are included in the delivered email depends on your Mailaura plan.
Data is only transmitted when you have entered an API key and enabled the corresponding feature. No data is sent to any other third party.
Service provider: AdSimple GmbH (Mailaura). Terms & Conditions: https://www.mailaura.io/agb Privacy Policy: https://www.mailaura.io/datenschutz Data Processing Agreement (GDPR): https://www.mailaura.io/avv
See it in action
Screenshots & previews.
Dashboard — Connection status, subscriber count, lists overview and API key configurationEmail Delivery — Route all WordPress emails through Mailaura via AWS SES with sender settings and branded templatesForms — Create multiple newsletter signup forms with individual settings, designs and display modes (inline or popup)RSS Feed — Enhance your RSS feed with featured images and trigger RSS campaigns instantly on publishWooCommerce — Sync customers, track orders, and automate e-commerce emails (abandoned cart, order confirmation, and more)Help — Getting started guide with shortcode documentation and support contact
02 / Source details
Gettingstarted.
01Upload the mailaura folder to /wp-content/plugins/
02Activate the plugin through the ‘Plugins’ menu in WordPress
03Go to Mailaura in the admin sidebar
04Enter your API key (from Mailaura Dashboard > Settings > API Keys)
05Click “Test Connection” to verify
06Configure your default list and form settings
WooCommerce Setup
07Go to Mailaura > WooCommerce tab
08Enable the WooCommerce integration
09Select a customer list
10Toggle the e-commerce events you want to track
11Save settings
RSS Campaign Setup
12Go to Mailaura > RSS Feed tab
13Copy your RSS feed URL
14Create an RSS campaign in Mailaura using this feed URL
15Enable “Trigger RSS campaign on publish” for instant triggers
16Select which post types should trigger the campaign
17Optionally add RSS Exclude Tags to prevent tagged posts from appearing in the feed or triggering RSS campaigns
03 / Source details
Frequently asked questions.
Where do I find my API key?
Log in to your Mailaura dashboard at mailaura.io , go to Settings > API Keys, and create a new key with “read” and “write” permissions.
Does this plugin work without WooCommerce?
Yes! The WooCommerce features are optional and only appear when WooCommerce is active. The core newsletter signup and RSS trigger features work independently.
Is it GDPR compliant?
Yes. The plugin supports Double Opt-In for email confirmation and includes a customizable GDPR consent checkbox on signup forms. No tracking data is collected without explicit opt-in.
How does the abandoned cart detection work?
When enabled, the plugin tracks cart contents for logged-in users. If a cart is not completed within the configured timeout (default: 60 minutes), the cart data is sent to Mailaura to trigger an automated abandoned cart email.
Can I customize the signup forms?
Yes, through shortcode attributes, Gutenberg block settings, and CSS. The plugin also integrates with Elementor, Contact Form 7, Gravity Forms, WPForms, and MemberPress.
Are email attachments supported when using Email Delivery?
The plugin always forwards attachments to Mailaura. Whether an attachment is included in the delivered email depends on your Mailaura plan — some plans include email attachments and others do not. If your plan does not include them, the email is still delivered, just without the attachment. You can see when this happens in the Transactional emails list of your Mailaura dashboard.
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