Scoby Analytics

Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics without using cookies, device fingerprinting, or cross-site identifiers .

The WordPress integration is a lightweight, client-side integration that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under legitimate interest (Art. 6(1)(f) GDPR) and without consent banners , provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at hello@scoby.io

Privacy approach (GDPR / ePrivacy)

Scoby is designed around the following principles:

• No cookies / no storage on the user device (relevant for ePrivacy / TDDDG)
• No device fingerprinting
• No user profiles or cross-site tracking
• Anonymization before transmission and aggregated storage (no individual-level analytics)

This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics non-identifying and aggregate .

What Scoby measures

Scoby provides aggregated statistics such as:

• Page views and visits
• Entry/exit pages and content performance
• Engagement metrics (e.g., time-spent distributions/percentiles)
• Conversion events (depending on your setup)
• Referrers and traffic sources (without persistent identifiers)

What Scoby does not do

• No cookies
• No device fingerprinting
• No cross-site tracking
• No user/device profiles

Reporting & exports

• WordPress dashboard reporting
• Export to .xlsx