Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More
Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more. Converly is a conversion tracking plugin that sends conversions to Google
About this tool.
Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more.
Converly is a conversion tracking plugin that sends conversions to Google Ads , Meta Ads (Facebook & Instagram) , Microsoft Ads , LinkedIn Ads , Google Analytics 4 (GA4) , TikTok , and more whenever someone converts on your website. It’s built for lead-generation businesses that need accurate conversion data to optimize their advertising campaigns.
When a visitor submits a form on your WordPress site, Converly captures the submission, enriches it with browser-side signals (click IDs, IP, user agent, device) and form data (email, name, phone), and sends conversion events directly to your ad platforms’ servers via their official APIs (such as the Google Ads Enhanced Conversions for Leads API , Meta Conversions API (CAPI) , LinkedIn Conversions API , Microsoft Ads UET offline conversions , and GA4 Measurement Protocol ).
You simply install the plugin, build your conversion flows in Converly’s drag-and-drop builder, and conversions start firing.
How It Works
- 01Install the plugin – Install Converly and create your Converly account to start your 14-day free trial.
- 02Build your conversion flow – In Converly’s Zapier-style drag-and-drop builder, pick a trigger (a form submission on your WordPress site) and your actions (send a conversion to Google Ads, Meta CAPI, GA4, etc.).
- 03See conversions in your ad platforms & analytics tools – Converly starts listening for form submissions and sending conversions to your ad platforms and analytics tools automatically.
What Problem Converly Solves
Browser-based conversion tracking (like using Google Tag Manager or tracking thank you page visits) is unreliable. Safari and iOS block third-party cookies, ad blockers prevent the Google Tag or Meta Pixel from loading on your site, and GTM containers get blocked easily. And when conversion data goes missing, your Smart Bidding, Advantage+ campaigns, and lookalike audiences optimize against incorrect data.
For ecommerce stores, server-side tracking has become standard. But for lead-generation businesses (such as agencies, B2B SaaS, service businesses, consultants, etc.), the tooling has lagged. Most “conversion tracking plugins” on WordPress focus on WooCommerce purchases. The few that handle form submissions either require Google Tag Manager to be set up server-side (expensive, technical) or only a couple of form tools.
Converly is built specifically for lead-gen businesses on WordPress. It supports every major form plugin out of the box, sends conversions server-side to every major ad platform, and requires no code, no tag manager, and no developer.
